Pemanfaatan AI dalam Proses Editing Video Promosi Sample Sale Pada Akun Instagram Rama Dauhan Design Studio

Abstract

Video promosi berperan penting dalam membangun citra dan memperkenalkan produk atau brand kepada audiens melalui media visual yang menarik. Proyek ini bertujuan memproduksi video promosi untuk Rama Dauhan Design Studio dengan memanfaatkan teknologi Artificial Intelligence (AI) dalam proses editing. Metode yang digunakan adalah Agile, yang meliputi tahapan riset, perencanaan, produksi, dan evaluasi secara bertahap untuk memastikan hasil akhir sesuai konsep dan identitas brand. Pada video promosi ini, AI digunakan dalam berbagai fitur seperti auto color correction, auto background removal, AI music generator, AI sound effect generator, AI image generator, text to speech, AI caption generator, dan AI picture expand, yang diintegrasikan dengan teknik editing manual seperti cutting, transisi, chroma key, dan manual color grading. Pemanfaatan AI mempercepat proses editing, menjaga visual, dan meningkatkan kualitas audio visual pada video promosi. Temuan proyek akhir ini memberikan gambaran praktis bagi pelaku industri kreatif dalam mengintegrasikan teknologi AI dengan teknik editing manual, sehingga mampu menghasilkan konten yang lebih efisien, konsisten, dan selaras dengan citra brand di era digital

Promotional videos are essential for building brand image and introducing products or services through engaging visual content. This project focuses on producing a promotional video for Rama Dauhan Design Studio by integrating Artificial Intelligence (AI) in the editing process. The Agile method was applied, involving iterative stages of research, planning, production, and evaluation to ensure the final video aligns with the studio’s concept and identity. AI features used include auto color correction, background removal, AI music and sound effect generation, text-to-speech, AI caption generation, AI image generation, and picture expansion. These were combined with manual editing techniques such as cutting, transitions, chroma key, and color grading. The integration of AI was found to accelerate the editing workflow, maintain visual consistency, and enhance overall audio-visual quality. This project offers practical insights for creative industry practitioners, demonstrating how AI can complement conventional editing to produce promotional content that is efficient, high-quality, and consistent with brand identity in the digital era.