Pengembangan Media Promosi Desa Wisata Baduy di Kabupaten Lebak Provinsi Banten

Abstract

Pengembangan media promosi Desa Wisata Baduy adalah langkah yang akan membantu mengembangkan pariwisata, pengenalan budaya dan konservasi alam. Laporan Proyek akhir yang ditulis mengenai pengembangan media promosi Desa Wisata Baduy Kabupaten Lebak Provinsi Banten. Tujuan proyek akhir yaitu mengidentifikasi sumberdaya unggulan, dan mengembangkan media promosi sesuai dengan sumber daya wisata. Pengambilan data menggunakan metode wawancara, kuesioner, observasi, dan studi literatur. Metode analisa data pada penelitian menggunakan analisis kualitatif dengan deskripsi kualitatif, dan kuantitatif menggunakan distribusi frekuensi serta analisis persentase. Berdasarkan hasil inventarisasi dan analisis potensi unggulan sumberdaya wisata, didapatkan 59 objek yang berpotensi untuk dikembangkan untuk media promosi. Potensi sumberdaya unggulan terdiri dari bentang alam, flora, fauna, dan 7 unsur budaya. Survei penilaian wisatawan menunjukkan bahwa sebagian besar wisatawan setuju pada pengembangan media promosi. Luaran yang dibuat terdiri dari video promosi yang diedit menggunakan adobe premier

The development of promotional media for Baduy Tourism Village is a step that will help develop tourism, cultural awareness, and nature conservation. The final project report was written on the development of promotional media for Baduy Tourism Village in Lebak Regency, Banten Province. The objective of the final project was to identify superior resources and develop promotional media in accordance with tourism resources. Data collection used interviews, questionnaires, observation, and literature studies. Data analysis methods in the study used qualitative analysis with qualitative descriptions, and quantitative analysis using frequency distribution and percentage analysis. Based on the results of the inventory and analysis of the potential of outstanding tourism resources, 59 objects were identified as having potential for development into promotional media. The potential outstanding resources consist of natural landscapes, flora, fauna, and seven cultural elements. A tourist survey indicated that the majority of tourists agreed with the development of promotional media. The outputs produced include promotional videos edited using Adobe Premiere.