Studi Kelayakan Pengembangan Bisnis Peternakan Sapi Perah CV Mandiri Mitra Sejahtera Cikajang Kabupaten Garut

Abstract

Usaha peternakan sapi perah memiliki potensi besar dalam memenuhi kebutuhan susu yang terus meningkat di Indonesia. CV Mandiri Mitra Sejahtera berencana mengembangkan populasi sapi di Kecamatan Cikajang dengan investasi sapi perah dan fasilitas penunjang. Penelitian ini bertujuan menganalisis kelayakan pengembangan bisnis dari aspek finansial dan non-finansial. Analisis non-finansial mencakup aspek pasar, teknis, manajemen dan hukum, sosial, ekonomi, budaya, serta lingkungan, analisis finansial mencakup NPV, Net B/C, IRR, dan Payback Period. Hasil penelitian menunjukkan bahwa usaha layak dikembangkan. Secara non-finansial, usaha ini memiliki pangsa pasar stabil, dukungan teknis, manajerial, dan legalitas usaha yang lengkap, serta kontribusi sosial dan lingkungan yang positif. Dari sisi finansial, usaha menunjukkan nilai NPV sebesar Rp1.363.420.390,42, IRR 12%, Net B/C sebesar 1,04 dan Payback Period 5 tahun 2 bulan. Analisis sensitivitas menunjukkan usaha tetap layak meskipun terjadi penurunan penjualan susu 8% atau kenaikan biaya pakan 37%, menandakan prospek cerah dan ketahanan finansial yang kuat.

The Dairy farming has great potential to meet the growing demand for milk in Indonesia. CV Mandiri Mitra Sejahtera plans to expand its dairy herd in Cikajang District through investments in dairy cows and supporting facilities. This study aims to assess the business feasibility from both financial and non-financial aspects. The non-financial analysis covers market, technical, managerial and legal, social, economic, cultural, and environmental dimensions, while the financial analysis applies Net Present Value (NPV), Net Benefit-Cost Ratio (Net B/C), Internal Rate of Return (IRR), and Payback Period. The results show that the business is feasible to develop. Non-financially, it benefits from a stable market, adequate technical and managerial support, strong legal certainty, and positive social and environmental contributions. Financially, the project yields an NPV of IDR 1,363,420,390.42, an IRR of 12%, a Net B/C ratio of 1.04, and a Payback Period of 5 years and 2 months. Sensitivity analysis further confirms that the business remains feasible under an 8% decrease in milk sales or a 37% increase in feed costs, indicating strong financial resilience and promising future prospects.