Optimalisasi Manajemen Post Production dalam Produksi Tayangan Sport Content di Platform Vidio

Abstract

Meningkatnya pengguna platform digital telah membawa dampak besar terhadap dinamika komunikasi digital, terutama dalam penyebaran informasi melalui layanan streaming seperti Vidio yang unggul dalam penyajian Sport Content di Indonesia. Penelitian ini menelusuri proses pasca produksi tayangan olahraga di platform Vidio sebagai bagian dari manajemen produksi media yang kompleks. Dengan menggunakan metode deskriptif kualitatif melalui observasi, studi pustaka, dan wawancara, analisis dilakukan berdasarkan teori fungsi manajemen yang mencakup perencanaan, pengorganisasian, pengarahan, dan pengawasan. Hasil penelitian menunjukkan bahwa tahapan pasca produksi telah berjalan sesuai prinsip fungsi manajemen, namun masih terdapat ruang untuk peningkatan efisiensi, khususnya melalui integrasi alat digital seperti Google Calendar dan dashboard interaktif. Kesimpulannya, penerapan manajemen produksi media yang adaptif berbasis platform digital mampu meningkatkan efisiensi kerja dan memberikan kontribusi strategis terhadap pengembangan sistem produksi konten digital.

The increasing use of digital platforms has significantly impacted the dynamics of digital communication, particularly in the dissemination of information through streaming services such as Vidio, which excels in delivering Sport Content in Indonesia. This study explores the post production process of sports programming on Vidio as part of a broader media production management system. Utilizing a qualitative descriptive method through observation, literature review, and interviews, the analysis is based on management functions theory, encompassing planning, organizing, directing, and controlling. The findings indicate that the post production stages align with the principles of management functions; however, there remains potential for greater efficiency through the integration of digital tools such as Google Calendar and interactive dashboards. In conclusion, adaptive media production management based on digital platforms can enhance operational efficiency and serve as a strategic reference for the future development of digital content production systems.