Pengembangan Bisnis Tea Blend pada Kebun Bibit Lebak Bulus Jakarta Selatan

Abstract

Peningkatan produksi di Kebun Bibit Lebak Bulus tidak sebanding dengan penjualan karena tidak adanya inovasi produk dan produk turunan. Penelitian ini bertujuan untuk merumuskan strategi pengembangan bisnis melalui inovasi produk turunan berupa tea blend berbahan dasar bunga anggrek, serta menganalisis kelayakan bisnisnya secara finansial dan non finansial. Metode yang digunakan meliputi analisis lingkungan internal dan eksternal dengan Matriks IFE, EFE, IE, dan QSPM, serta studi kelayakan finansial melalui analisis labarugi, NPV,IRR, Net B/C, switching value, dan Payback Period. Hasil analisis menunjukan bahwa pengembangan produk tea blend berbahan anggrek memiliki kekuatan internal dan peluang pasar yang baik dengan nilai matriks IFE sebesar 3,23 dan Matriks EFE sebesar 2,95 serta berada pada Kuadran II dan didapatkan strategi alternatif ketiga yaitu adanya inovasi produk turunan, serta layak secara finansial dengan nilai NPV sebesar Rp163.029.274 net B/C sebesar 2,26 gross B/C sebesar 1,28 IRR sebesar 48,41% dan payback period selama 2 tahun 6 bulan. Hasil switching value kenaikan harga bahan baku lebih sensitive dibandingkan penurunan produksi yaitu sebesar 87,74%.

The increase in production at Lebak Bulus Seedling Garden is not proportional to sales due to the absence of product innovation and derivative products. This research aims to formulate business development strategies through derivative product innovation in the form of tea blend made from orchid flowers, as well as analyzing its business feasibility financially and non-financially. The methods used include internal and external environment analysis with IFE, EFE, IE, and QSPM Matrices, as well as financial feasibility studies through profit and loss analysis, NPV, IRR, Net B/C, switching value, and Payback Period. The results of the analysis show that the development of tea blend products made from orchids has internal strengths and good market opportunities with an IFE matrix value of 3,23 and an EFE Matrix of 2,95 and in Quadrant II and the third alternative strategy is obtained, namely the innovation of derivative products, and is financially feasible with an NPV value of Rp163.029.274 net B/C of 2,26 gross B/C of 1,28 IRR of 48,41% and a payback period of 2 years and 6 month. The result of switching value is that the increase in raw material prices is more sensitive than the decrease in production decline, which is 87,74%.