Proses Kreatif Desain Komunikasi Visual E-Magazine PRFM News Channel Sebagai Media Promosi

Abstract

Proyek ini mengembangkan media promosi digital berupa E-Magazine untuk PRFM News Channel guna memperkuat jangkauan dan keterlibatan audiens di era digital. Dengan mengintegrasikan kekuatan media visual dan audio, pendekatan yang digunakan mengikuti lima tahap Design Thinking Nigel Cross. ada tahap Quantify the Problem, dilakukan observasi dan wawancara dengan pendengar aktif PRFM. Ditemukan bahwa rendahnya engagement digital disebabkan ketiadaan media visual yang menarik, representatif, dan mudah diakses. Masuk ke tahap Generate Concepts, dikembangkan ide desain E-Magazine yang mengutamakan estetika, keterbacaan, dan interaktivitas. Konten dikemas padat dan informatif, memadukan teks, ilustrasi, foto, infografik, serta tautan langsung ke siaran radio dan media sosial. Kemudian, pada tahap Refine Concepts, prototipe diuji ke target audiens. Masukan yang diterima digunakan untuk menyempurnakan navigasi, struktur, dan tampilan agar lebih ramah pengguna. Selanjutnya, di tahap Select a Concept, dipilih desain bergaya minimalis dengan rubrik-rubrik tetap (sejarah, program siaran, softnews, dan promosi) yang memudahkan pembaruan dan pencarian informasi. Terakhir, tahap Design & Present diwujudkan melalui Adobe InDesign dan dipublikasikan lewat platform Hyzine Flipbook yang mendukung interaktivitas dan responsivitas di perangkat digital. Melalui E-Magazine ini, PRFM tidak hanya memperluas kanal informasi, tetapi juga membangun identitas digital yang kuat dan mempererat hubungan dua arah dengan pendengarnya

This project developed a digital promotional medium, an e-magazine, for the PRFM News Channel to strengthen audience reach and engagement in the digital age. By integrating the power of visual and audio media, the approach used followed Nigel Cross's five stages of Design Thinking. In the "Quantify the Problem" stage, observations and interviews with active PRFM listeners were conducted. It was found that low digital engagement was due to the lack of attractive, representative, and easily accessible visual media. In the "Generate Concepts" stage, an e-magazine design idea was developed that prioritized aesthetics, readability, and interactivity. The content was packaged in a compact and informative manner, combining text, illustrations, photos, infographics, and direct links to radio broadcasts and social media. Then, in the "Refine Concepts" stage, a prototype was tested with the target audience. The feedback received was used to refine the navigation, structure, and appearance to make it more user-friendly. Next, in the "Select a Concept" stage, a minimalist design was chosen with fixed sections (history, broadcast programs, soft news, and promotions) to facilitate updates and information retrieval. Finally, the Design & Present stage was implemented using Adobe InDesign and published via the Hyzine Flipbook platform, which supports interactivity and responsiveness on digital devices. Through this e-magazine, PRFM not only expands its information channels but also builds a strong digital identity and strengthens two-way relationships with its audience.