Pengembangan Promosi Melalui Media Sosial Tiktok di PT Godongijo Asri Kota Depok

Abstract

Promosi melalui media sosial tiktok penting untuk dilakukan di PT Godongijo Asri. Penelitian dilakukan dengan tujuan untuk mencari data daya tarik wisata, efektivitas media sosial tiktok dan perencanaaan content plan. Penelitian dilaksanakan pada Januari hingga April 2025 dengan menggunakan metode observasi, wawancara, kuesioner kepada 100 responden melalui teknik random sampling, serta studi literatur. Daya tarik wisata yang diidentifikasi meliputi daya tarik alam seperti Nature Area, Batu Suiseki, dan Waterfall Rainforest, daya tarik buatan seperti Mini Zoo, Greenhouse, dan Playground; serta daya tarik budaya seperti membatik, kelas angklung, dan wayang kulit. Hasil penelitian menunjukkan bahwa akun TikTok Ecotainment_Godongijo cukup efektif dalam aspek teknis video, persepsi pengguna, dan perencanaan konten. Wisatawan menunjukkan preferensi terhadap konten dengan kualitas audio visual yang baik serta penyampaian informasi yang mudah dipahami. Luaran dari penelitian ini berupa rancangan content plan TikTok dengan 24 video promosi sebagai strategi digital yang efektif dalam meningkatkan daya tarik dan promosi wisata edukasi di PT Godongijo Asri.

Promotion through the TikTok social media platform is essential for PT Godongijo Asri. The study aimed to gather data on tourist attractions, the effectiveness of TikTok as a promotional medium, and the development of a content plan. This research was conducted from January to April 2025 using observation, interviews, questionnaires distributed to 100 respondents through random sampling techniques, and literature studies. The identified tourist attractions include natural attractions such as the Nature Area, Suiseki Stone, and Waterfall Rainforest; artificial attractions such as the Mini Zoo, Greenhouse, and Playground; and cultural attractions such as batik-making, angklung classes, and shadow puppet performances. The findings indicate that the TikTok account Ecotainment_Godongijo is fairly effective in terms of video technical aspects, user perception, and content planning. Tourists show a preference for content with good audiovisual quality and easily understood information delivery. The output of this research is a TikTok content plan consisting of 24 promotional videos, which serves as an effective digital strategy to enhance the appeal and promotion of educational tourism at PT Godongijo Asri.