Perancangan Podcast Spotify Bertema Keluarga Militer

Abstract

Penelitian ini bertujuan untuk merancang dan memproduksi podcast bertema kehidupan keluarga prajurit Tentara Nasional Indonesia (TNI) dengan pendekatan naratif berbasis pengalaman nyata. Latar belakang penelitian didasarkan pada minimnya representasi suara keluarga militer, khususnya istri prajurit dalam media publik, padahal peran keluarga sangat penting dalam menjaga kestabilan mental dan semangat prajurit saat bertugas jauh. Perancangan podcast dilakukan melalui tiga tahapan, yaitu pra-produksi, produksi, dan pasca-produksi. Penelitian ini menggunakan metode wawancara serta teknik purposive sampling untuk pengambilan sampel sebanyak 240 responden. Penilaian menggunakan one score one indicator scoring system menurut Avenzora (2008) sebanyak 1 sampai dengan 7 kemudian diuji menggunakan analisis regresi linear berganda untuk melihat seberapa signifikan pengaruh podcast terhadap nilai edukatif. Penilaian podcast dilakukan berdasarkan kualitas isi, gaya penyampaian, struktur dan alur cerita, kualitas audio, relevansi tema, daya tarik, dan nilai edukatif. Hasil penelitian menunjukkan bahwa podcast berbasis kisah nyata berpengaruh secara signifikan terhadap nilai edukatif dan efektif dalam membangun empati publik terhadap kehidupan keluarga militer.

This research aims to design and produce a podcast themed on the family life of Indonesian National Army (TNI) soldiers with a narrative approach based on real experiences. The background of the research is based on the lack of representation of the voice of military families, especially soldiers wives in public media, even though the role of the family is very important in maintaining the mental stability and enthusiasm of soldiers while on duty away. The design of the podcast was carried out through three stages, namely pre-production, production, and post-production. This research uses the interview method and purposive sampling technique for sampling 240 respondents. The assessment uses a one score one indicator scoring system according to Avenzora (2008) of 1 to 7 then tested using multiple linear regression analysis to see how significant the influence of podcasts on educational value is. Podcast assessment was carried out based on content quality, delivery style, structure and storyline, audio quality, theme relevance, attractiveness, and educational value. The results showed that podcasts based on true stories have a significant effect on educational value and are effective in building public empathy for military family life.