Perencanaan Promosi Berdasarkan Persepsi, Preferensi dan Karakteristik Wisatawan di RPTN Situgunung Taman Nasional Gunung Gede Pangrango Kabupaten Sukabumi Provinsi Jawa Barat

Abstract

Perencanaan media promosi sangat penting untuk dilakukan agar dapat diketahui khalayak umum sebagaimana fungsi dan pemanfaatanya Resort Situgunung yang mempunyai atraksi dan daya tarik dalam perencanaan media promosi, Preferensi wisatawan membantu dalam menyusun luaran media promosi video visual, Kegiatan proyek akhir dilaksanakan pada Desember 2024 – Januari 2025 di Kawasan Wisata Alam Resort Situgunung Taman Nasional Gunung Gede Pangrango. Pengambilan data yang diambil antara lain sumberdaya wisata alam Resort Situgunung, karakteristik, persepsi terhadap media promosi, persepsi terhadap daya tarik, dan Preferensi media promosi. Teknik Pengambilan data diperoleh dengan studi literatur, wawancara, dan kuesioner. Analisis data terdiri dari analisis deskriptif melalui skala likert, Uji Chi-Square, dan Standar deviasi. Sumberdaya wisata di Resort Situgunung Taman Nasional Gunung Gede yaitu Jembatan, danau, air terjun, flora, dan fauna. Luaran proyek akhir berupa video promosi Kawasan Wisata Resort Situgunung.

Promotional media planning is very important to be carried out so that it can be known to the general public as well as the function and utilization of Situgunung Resort which has attractions and attractions in the planning of promotional media, Tourist preferences help in compiling visual video promotional media outputs, The final project activities will be carried out in December 2024 – January 2025 in the Situgunung Resort Nature Tourism Area, Gunung Gede Pangrango National Park. The data taken included the natural tourism resources of the Situgunung Resort, characteristics, perception of promotional media, perception of attractiveness, and preferences of promotional media. Data collection techniques were obtained by literature studies, interviews, and questionnaires. The data analysis consists of descriptive analysis through the Likert scale, Chi-Square Test, and Standard deviation. Tourist resources at Gunung Gede National Park Situgunung Resort are bridges, lakes, waterfalls, flora, and fauna. The output of the final project is in the form of a promotional video for the Situgunung Resort Tourism Area.