Pengaruh Penerapan Golden Ratio dalam Desain Kalender Terhadap Persepsi Visual, Pemahaman Pesan, dan Sikap Karyawan PT JICT

Abstract

This study aims to examine the effectiveness of applying the Golden Ratio principle in the 2025 corporate calendar design of PT JICT as a visual communication medium. Employing a quantitative method with a simple linear regression approach, this research involved 96 permanent employees of PT JICT. Data were collected through a four point Likert scale questionnaire, which was transformed from ordinal to interval scale using the Method of Successive Interval (MSI). The results indicate that the Golden Ratio has a significant impact on visual communication effectiveness particularly in visual perception, improving message comprehension, employee attitudes, and reinforcing the company's identity. The research is grounded in Lester's (2022) visual communication theory and Creswell's (2012) quantitative methodology.

This study aims to examine the effectiveness of applying the Golden Ratio principle in the 2025 corporate calendar design of PT JICT as a visual communication medium. Employing a quantitative method with a simple linear regression approach, this research involved 96 permanent employees of PT JICT. Data were collected through a four-point Likert-scale questionnaire, which was transformed from ordinal to interval scale using the Method of Successive Interval (MSI). The results indicate that the Golden Ratio has a significant impact on visual communication effectiveness particularly in visual perception, improving message comprehension, employee attitudes, and reinforcing the company's identity. The research is grounded in Lester's (2022) visual communication theory and Creswell's (2012) quantitative methodology