PENGARUH ASSET TURNOVER RATIO, GROSS PREMIUM INCOME, DAN CLAIM EXPENSES TERHADAP PROFITABILITAS BANCASSURANCE INDONESIA 2020-2024

Abstract

Meskipun adopsi bancassurance di Indonesia tinggi, kinerjanya masih tertinggal dari standar regional. Penelitian ini bertujuan menganalisis pengaruh Asset Turnover Ratio (ATR), Gross Premium Income (GPI), dan Claim Expenses (CE) terhadap Return on Assets (ROA) bancassurance di Indonesia periode 2020-2024. Dengan menggunakan model Fixed Effect, hasil penelitian menunjukkan ATR dan GPI berpengaruh positif signifikan terhadap Return on Assets, sementara CE berpengaruh negatif signifikan. Temuan ini menegaskan bahwa efisiensi aset dan peningkatan pendapatan premi penting untuk meningkatkan profitabilitas, sekaligus menunjukkan perlunya pengendalian biaya klaim dalam menghadapi kesenjangan kinerja dengan pasar regional. Kata kunci: Asset Turnover Ratio, Bancassurance, Claim Expenses, Gross Premium Income, Profitabilitas

Although the adoption of bancassurance in Indonesia is relatively high, its performance still lags behind regional standards. This study aims to analyze the effect of Asset Turnover Ratio (ATR), Gross Premium Income (GPI), and Claim Expenses (CE) on the Return on Assets (ROA) of bancassurance in Indonesia during the 2020–2024 period. Using a Fixed Effect model, the results show that ATR and GPI have a significant positive impact on ROA, while CE has a significant negative effect. These findings emphasize that asset efficiency and premium income growth are crucial for improving profitability, while also highlighting the need to control Claim Expenses in addressing performance gaps with the regional market. Keywords: Asset Turnover Ratio, Bancassurance, Claim Expenses, Gross Premium Income, Profitability