Animasi Pop-Up Digital Dialogic Storytelling Tentang Anak Kolong

Abstract

Kurangnya media edukatif yang mampu merepresentasikan pengalaman anak kolong TNI secara emosional dan naratif, serta masih kuatnya stereotip negatif terhadap kehidupan militer, mendorong dilakukannya penelitian ini. Tujuannya adalah mengeksplorasi potensi animasi pop-up digital berbasis dialogic storytelling sebagai sarana edukatif yang lebih komunikatif dan relevan. Penelitian ini menggunakan pendekatan kuantitatif melalui penyebaran one score one indicator scoring system kepada 240 responden, dengan analisis data menggunakan metode Structural Equation Modeling–Partial Least Squares (SEM–PLS). Hasil penelitian menunjukkan bahwa lima dari enam variabel independen, yaitu kualitas visual, alur cerita, relevansi pesan, daya tarik karakter, dan gaya komunikasi, berpengaruh signifikan terhadap pembentukan persepsi positif terhadap TNI. Sementara itu, efek suara tidak menunjukkan pengaruh yang signifikan secara statistik. Hasil ini memperkuat peran animasi sebagai media edukatif yang tidak hanya menyampaikan informasi, tetapi juga mampu membentuk persepsi.

The lack of educational media that emotionally and narratively represents the experiences of Indonesian military children, combined with the persistence of negative public stereotypes toward military life, forms the foundation of this study. The research aims to explore the potential of digital pop-up animation utilizing dialogic storytelling as a more communicative and relevant educational tool. A quantitative method was employed by distributing a one score one indicator scoring system question to 240 respondents, and the data were analyzed using Structural Equation Modeling Partial Least Squares (SEM–PLS). The results show that five out of six independent variables visual quality, storyline, message relevance, character appeal, and communication style have a significant influence on the formation of positive perceptions of the Indonesian Armed Forces (TNI). In contrast, the sound effect variable did not show a statistically significant impact. These findings emphasize the role of animation not only as a medium for delivering information but also as an effective platform for shaping perception, evoking empathy, and bridging complex social issues in a more humanistic way. The use of dialogic storytelling allows for a more interactive and reflective experience for the audience, especially younger viewers.