Perancangan Desain Pakaian Harian Bertema Militer dan Penilaian serta Pengaruh Terhadap Citra TNI

Abstract

Penelitian ini mengkaji perancangan desain pakaian harian bertema militer yang diintegrasikan dalam program rekreasi militer edukatif. Dilatar belakangi kebutuhan memperbaiki citra Tentara Nasional Indonesia (TNI) di mata masyarakat. Penelitian bertujuan merancang desain pakaian yang responsif terhadap isu aktual di kalangan pelajar, mahasiswa, masyarakat umum, sekaligus menganalisis penilaian terhadap desain tersebut dan pengaruhnya terhadap citra profesionalisme TNI. Metode yang digunakan adalah FEA (Functional, Expressive, Aesthetic) melalui perancangan, observasi lapangan, desain digital, serta kuesioner kepada 240 responden. Analisis pengaruh desain terhadap citra TNI dilakukan dengan regresi linear berganda. Penilaian desain dilakukan berdasarkan estetika, kreativitas, prinsip desain, etika busana, fungsionalitas, dan daya tarik. Hasil penelitian menunjukkan desain yang dirancang memperoleh penilaian dari seluruh kelompok responden, terutama pada aspek fungsionalitas dan daya tarik desain. Selain itu, mayoritas responden juga menunjukkan kesediaan membeli produk dengan harga yang layak, menandakan potensi ekonomi desain ini.

This study examines the design of military themed daily wear integrated into an educational military recreation program. The background is the need to improve the image of the Indonesian National Army (TNI) in the eyes of the public. The research aims to design clothing designs that are responsive to actual issues among students, university students, and the general public, as well as analyzing the assessment of these designs and their influence on the image of TNI professionalism. The method used is FEA (Functional, Expressive, Aesthetic) through design, field observation, digital design, and questionnaires to 240 respondents. Analysis of the influence of design on the image of TNI was carried out with multiple linear regression. Design assessment was conducted based on aesthetics, creativity, design principles, fashion ethics, functionality, and attractiveness. The results showed that the design was rated by all groups of respondents, especially on the aspects of functionality and attractiveness. In addition, the majority of respondents also showed a willingness to buy the product at a reasonable price, signaling the economic potential of this design.