Peningkatan Nilai Tambah Susu Kambing menjadi Susu Pasteurisasi pada PT Etawa Dairy Industry

Abstract

Permintaan terhadap produk susu kambing terus meningkat, namun keterbatasan umur simpan dan ketergantungan PT Etawa Dairy Industry pada satu mitra pemasaran menimbulkan risiko over supply. Penelitian ini bertujuan menganalisis nilai tambah dari pengolahan susu kambing menjadi susu pasteurisasi serta mengevaluasi kelayakan usaha secara finansial, non-finansial, dan manajemen risiko. Metode yang digunakan meliputi analisis Hayami dan studi kelayakan dengan pendekatan kuantitatif dan kualitatif. Hasil menunjukkan nilai tambah sebesar 32% dan tingkat keuntungan 20%, dengan NPV positif, IRR di atas discount rate, payback period 11 bulan 5 hari. Analisis switching value menunjukkan batas sensitivitas usaha terhadap kenaikan harga bahan baku sebesar 8,7% dan penurunan volume produksi hingga 2,9%. Secara non finansial, usaha ini juga dinilai layak. Diversifikasi produk susu pasteurisasi berpotensi menjadi bisnis yang berkelanjutan dan menguntungkan.

Demand for goat milk products continues to increase, but the limited shelf life and dependence of PT Etawa Dairy Industry on one marketing partner creates a risk of over supply. This study aims to analyze the added value of processing goat's milk into pasteurized milk and evaluate the business feasibility in terms of financial, non-financial, and risk management. The methods used include Hayami analysis and feasibility study with quantitative and qualitative approaches. Results showed an added value of 32% and a profit rate of 20%, with a positive NPV, IRR above the discount rate, payback period of 11 months and 5 days. Switching value analysis showed the business sensitivity limit to an increase in raw material prices of 8.7% and a decrease in production volume of up to 2.9%. Non financially, this business is also considered feasible. Diversification of pasteurized milk products has the potential to be a sustainable and profitable business.