Pengembangan Desain Media Interpretasi di Museum Sejarah Jakarta

Abstract

Penelitian ini mengidentifikasi bahwa media interpretasi di Museum Sejarah Jakarta belum secara optimal mendukung penyampaian informasi koleksi kepada pengunjung, dengan menggunakan pendekatan mixed methods, penelitian ini menggabungkan observasi, wawancara, kuesioner terhadap 100 responden, serta studi literatur untuk mengevaluasi efektivitas media interpretasi dari sisi desain dan persepsi pengguna. Metode analisis yang digunakan adalah Importance Performance Analysis (IPA) dan One Score One Criteria Indicator System. Hasil analisis menunjukkan tingkat kesesuaian rata-rata media interpretasi tidak sesuai. Tiga aspek utama dengan kinerja terendah adalah warna, tipografi, serta elemen visual. Secara keseluruhan ketujuh aspek memiliki nilai kurang dari nilai maksimal dan memiliki gap negatif, sehingga dilakukan setiap pengembangan melalui beberapa indikator yang terdapat di dalam ketujuh aspek guna menyesuaikan harapan pengunjung terhadap media. Berdasarkan pemetaan kuadran IPA, aspek warna, tipografi, dan elemen visual berada dalam Kuadran I (Prioritas Utama). Hasil luaran berupa desain media interpretasi yang disesuaikan dengan persepsi pengunjung diharapkan mampu meningkatkan pemahaman dan pengalaman interpretatif.

This study identified that the interpretive media at the Jakarta History Museum did not optimally support the delivery of collection information to visitors. Using a mixed methods approach, this study combined observation, interviews, questionnaires with 100 respondents, and literature review to evaluate the effectiveness of the interpretive media in terms of design and user perception. The analytical methods used were Importance Performance Analysis (IPA) and the One Score One Criteria Indicator System. The results showed that the average level of suitability of the interpretive media was inadequate. The three main aspects with the lowest performance were color, typography, and visual elements. Overall, all seven aspects scored below the maximum and had a negative gap. Therefore, development was carried out using several indicators within the seven aspects to align with visitor expectations of the media. Based on the IPA quadrant mapping, color, typography, and visual elements were in Quadrant I (Top Priority). The output, in the form of interpretive media designs tailored to visitor perceptions, is expected to enhance understanding and the interpretive experience.