Analisis Kelayakan Bisnis Budidaya Udang Vaname pada Far East Planet Malaysia

Abstract

Far East Planet merupakan salah satu perusahaan di bidang budidaya udang vaname di Malaysia. Penelitian ini didasarkan pada analisis matriks SWOT yang menggunakan strategi Strength – Opportunities. Far East Planet mempunyai kekuatan yaitu kemampuan untuk membudidayakan udang vaname dalam kuantitas yang besar dan memiliki mitra dengan perusahaan benih udang serta adanya peluang yaitu permintaan udang vaname dari negara Cina dan Singapura sehingga didapat ide pengembangan bisnis ekspor udang vaname. Tujuan dari penelitian ini untuk menganalisis syarat-syarat ekspor udang vaname dan menganalisis kelayakan bisnis budidaya udang vaname. Syarat ekspor udang vaname mencakup aspek administratif, teknis dan kualitas udang. Metode analisis yang digunakan adalah studi kelayakan bisnis yang menganalisis aspek nonfinansial dan aspek finansial. Berdasarkan analisis kelayakan, pengembangan bisnis udang vaname layak dijalankan diperoleh dengan nilai NPV sebesar Rp67.624.477.302, IRR sebesar 342%, net B/C sebesar 24,00, gross B/C sebesar 1,58 dan payback period selama 1 tahun 3 bulan.

Far East Planet is one of the companies in the field of vaname shrimp cultivation in Malaysia. This research is based on a SWOT matrix analysis using the Strengths-Opportunities strategy. Far East Planet has the strength of being able to cultivate vaname shrimp in large quantities and has partners with shrimp seed companies as well as the opportunity of demand for vaname shrimp from China and Singapore, so that the idea of developing a vaname shrimp export business was obtained. The purpose of this study is to analyze the export requirements for vaname shrimp and analyze the feasibility of vaname shrimp cultivation business. The export requirements for vaname shrimp include administrative, technical and shrimp quality aspects. The analysis method used is a business feasibility study that analyzes non-financial and financial aspects. Based on the feasibility analysis, the development of the vaname shrimp business is feasible to run with an NPV value of IDR 67,624,477,302, an IRR of 342%, a net B/C of 24.00, a gross B/C of 1.58 and a payback period of 1 year and 3 months.