Penerapan Teknik Videografi dalam Produksi Video Iklan Layanan Masyarakat di DP3A Kota Bogor

Abstract

Proyek ini bertujuan untuk menerapkan teknik videografi dalam proses produksi video iklan layanan masyarakat dan video edukasi pada dp3a kota bogor. Proses produksi mencakup penerapan teknik videografi meliputi jenis pengambilan gambar (type shot), pergerakan kamera (camera movement), dan sudut pengambilan gambar (camera angle) pada proses produksi video iklan layanan masyarakat dan video edukasi pada DP3A Kota Bogor. Hasil penelitian menunjukkan bahwa proses produksi video iklan layanan masyarakat pada DP3A Kota Bogor menerapkan teknik videografi meliputi jenis pengambilan gambar medium shot dan medium close up, serta menerapkan sudut pengambilan gambar eye level. Pada proses produksi video edukasi pada DP3A Kota Bogor menerapkan teknik videografi meliputi jenis pengambilan gambar medium long shot, menerapkan pergerakan kamera zoom dan follow yang dikombinasikan zoom, serta menerapkan sudut pengambilan gambar eye level. Video iklan layanan masyarakat dan video edukasi ini menunjukkan betapa pentingnya teknik videografi dalam memaksimalkan hasil video yang berkualitas tinggi untuk mendukung pesan yang ingin disampaikan, serta bertanggung jawab atas jenis pengambilan gambar, pergerakan kamera, dan pengambilan sudut kamera yang tepat agar iklan lebih menarik dan efektif. Peran teknik videografi dalam produksi iklan layanan masyarakat pada DP3A Kota Bogor sangat penting karena menentukan efektivitas pesan yang ingin disampaikan kepada audiens.

This project aims to implement videography techniques in the production process of public service announcement (PSA) videos and educational videos for the DP3A (Department of Women’s Empowerment and Child Protection) of Bogor City. The production process involves the application of videography techniques, including shot types, camera movements, and camera angles, in the making of PSA and educational videos for DP3A Bogor City. The research findings show that the production of PSA videos at DP3A Bogor City applies videography techniques such as medium shots and medium close-up shots, as well as eye-level camera angles. In the production of educational videos, DP3A Bogor City applies videography techniques including medium long shots, utilizes camera movements such as zoom and follow combined with zoom, and also applies eye-level camera angles. These PSA and educational videos highlight the importance of videography techniques in optimizing high-quality video outcomes to support the intended message. They also emphasize the responsibility of selecting appropriate shot types, camera movements, and angles to make the videos more engaging and effective. The role of videography techniques in the production of PSA videos at DP3A Bogor City is crucial, as it significantly influences the effectiveness of the message conveyed to the audience.