Peran Green Behavior dalam Memediasi Hubungan antara Environmental Awareness dan Sustainability Performance Bank XYZ

Abstract

Bank XYZ menargetkan net zero emissions pada 2050, namun kinerja keberlanjutannya masih tertinggal dan mengalami penurunan pada aspek pelatihan serta evaluasi keberlanjutan pegawai. Penelitian ini bertujuan untuk mengidentifikasi kondisi eksisting dan menganalisis hubungan dari environmental awareness, green behavior, dan sustainability performance serta merumuskan rekomendasi peningkatan sustainability performance Bank XYZ. Studi ini dilaksanakan sejak Oktober 2024 hingga Februari 2025 dengan menggunakan data primer dari 600 pegawai yang diperoleh melalui teknik simple random sampling dan data sekunder yang dikumpulkan melalui studi literatur. Analisis data dilakukan dengan statistik deskriptif dan metode SEM-PLS. Hasil penelitian menunjukkan bahwa meskipun ketiga variabel dikategorikan baik, pencapaiannya belum optimal. Environmental awareness berpengaruh positif signifikan terhadap sustainability performance, baik secara langsung maupun melalui peran mediasi green behavior. Peningkatan sustainability performance di Bank XYZ dapat dioptimalkan melalui sistem apresiasi, forum diskusi, implementasi program dan pelatihan keberlanjutan yang terstruktur, serta evaluasi efektivitas inisiatif keberlanjutan secara berkala.

Bank XYZ aims to achieve net-zero emissions by 2050, but its sustainability performance is deficient, particularly in employee training and evaluation.This study identifies the existing conditions and analyzes the relationship between environmental awareness, green behavior, and sustainability performance, as well as recommends improvements.The study was conducted from August 2024 to February 2025. A sample of 600 employees was randomly selected and the data analyzed using a statistical approach and the SEM-PLS method.The results showed that although the three variables were classified as good, performance was still not optimal.The study found that environmental awareness has a positive impact on sustainability performance, both directly and through green behaviors.Reward systems, discussion forums, structured sustainability programs, and periodic evaluation can improve sustainability performance at Bank XYZ.