Pengaruh Gaya Kepemimpinan dan Employee Engagement terhadap Kinerja Karyawan pada Perusahaan di Sektor Konstruksi (Studi Kasus: Divisi Corporate Marketing PT X)

Abstract

PT X mengalami fluktuasi perolehan kontrak baru selama 2019-2023 yang memengaruhi stabilitas kinerja perusahaan. Divisi Corporate Marketing sebagai divisi yang bertanggung jawab atas perolehan kontrak baru, berperan penting dalam upaya pemulihan ini. Maka itu, kinerja karyawan di Divisi ini sangat krusial untuk mencapai target perusahaan. Penelitian ini bertujuan untuk menganalisis pengaruh gaya kepemimpinan dan employee engagement terhadap kinerja karyawan. Penelitian ini dilakukan pada bulan Juli 2024 hingga September 2024 dengan data primer berupa kuesioner 58 responden melalui google formulir pada karyawan Divisi Corporate Marketing PT X. Pengambilan sampel menggunakan seluruh anggota populasi sebagai responden (sampling jenuh). Metode analisis data dalam penelitian ini menggunakan analisis deskriptif dan Structural Equation Modelling Partial Least Square (SEM-PLS). Hasil penelitian dapat disimpulkan adalah (1) gaya kepemimpinan berpengaruh secara positif dan signifikan terhadap kinerja karyawan pada Divisi Corporate Marketing dibuktikan dari nilai t-statistic 3,154 > t tabel 1,96 dan p-value 0,002 < 0,05 artinya H1 diterima; (2) employee engagement berpengaruh secara positif dan signifikan terhadap kinerja karyawan pada Divisi Corporate Marketing dibuktikan dari nilai t-statistic 4,054 > t tabel 1,96 dan p value 0,000 < 0,05 artinya H2 diterima. Nilai R-square untuk gaya kepemimpinan dan employee engagement (X1 dan X2) diperoleh sebesar 0,379 artinya 37,9% variasi kinerja karyawan dapat dijelaskan oleh variabel gaya kepemimpinan dan employee engagement. Sedangkan 62,1% sisanya dapat dipengaruhi oleh variabel lain yang tidak dicantumkan dalam penelitian ini.

PT X has experienced fluctuations in new contract acquisition from 2019 to 2023, affecting the company's performance stability. The Corporate Marketing Division, responsible for securing new contracts, plays a crucial role in this recovery effort. Therefore, employee performance in this division is vital for achieving the company's targets. This study aims to analyze the influence of leadership style and employee engagement on employee performance. The research was conducted from July 2024 to September 2024, utilizing primary data collected through a questionnaire distributed to 58 employees of the Corporate Marketing Division at PT X via Google Forms. The sampling method involved using all members of the population as respondents (census sampling). The data analysis methods used in this study are descriptive analysis and Structural Equation Modeling-Partial Least Squares (SEM-PLS). The study results can be concluded: (1) The study results can be concluded as follows: (1) Leadership style has a positive and significant effect on employee performance in the Corporate Marketing Division, as evidenced by a t-statistic of 3,154 > t-table 1,96 and a p-value of 0,002 < 0,05, indicating that H1 is accepted; (2) Employee engagement has a positive and significant effect on employee performance in the Corporate Marketing Division, as shown by t-statistic of 4,054 > t-table 1,96 and p-value of 0.000 < 0,05, confirming that H2 is accepted. The R-square value for leadership style and employee engagement (X1 and X2) was 0,379, meaning that 37,9% of the variation in employee performance can be explained by these variables, while the remaining 62,1% may be influenced by other factors not included in this study.