Analisis Faktor-Faktor yang Memengaruhi Intention to Reuse Aplikasi Saham di Jabodetabek

Abstract

Pertumbuhan jumlah Single Investor Identification (SID) meningkat pesat dalam lima tahun terakhir. Salah satu hal yang mendukung tren tersebut adalah munculnya aplikasi saham yang menawarkan keunggulan berupa aksesibilitas, kemudahan transaksi, dan pemantauan portofolio. Meskipun begitu masih terdapat kendala terkait penggunaan dan pemanfaatan aplikasi saham di masyarakat. Penelitian ini bertujuan untuk menganalisis pengaruh perceived ease of use, perceived usefulness, perceived security and privacy, serta trust terhadap intention to reuse aplikasi saham di Jabodetabek. Sumber data yang digunakan terdiri dari data primer berupa kuesioner dan data sekunder berupa studi literatur dengan teknik penarikan sampel menggunakan non-probability sampling melalui metode quota sampling dengan 230 responden. Metode pengolahan dan analisis data pada penelitian ini adalah analisis deskriptif dan SEMPLS. Hasil penelitian menunjukkan bahwa perceived ease of use, perceived usefulness, trust serta perceived security and privacy berpengaruh secara positif terhadap intention to reuse sedangkan gender tidak memiliki pengaruh moderasi dalam penggunaan aplikasi saham.

The number of Single Investor Identification (SID) had grown rapidly in the previous five years. One of the factors that supported this trend was the emergence of stock apps that offered advantages such as accessibility, ease of transactions, and portfolio monitoring. However, there are still obstacles related to the use and utilization of stock applications within the community. This study aimed to analyze the effect of perceived ease of use, perceived usefulness, perceived security and privacy, and trust on the intention to reuse stock applications in Jabodetabek. The data sources consisted of primary data in the form of questionnaires and secondary data in the form of literature studies, with sampling techniques using non-probability sampling through the quota sampling method with 230 respondents. Data processing and analysis methods in this study included descriptive analysis and SEMPLS. The results showed that perceived ease of use, perceived usefulness, trust, and perceived security and privacy had a positive effect on intention to reuse, while gender had no moderating effect on the use of stock applications.