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http://repository.ipb.ac.id/handle/123456789/157921
Title: | Penyutradaraan Kreatif dalam Produksi Video Iklan Digital Mitra Finpay PT Finnet Indonesia |
Other Titles: | Creative Direction in Digital Advertising Video Production for Mitra Finpay PT Finnet Indonesia |
Authors: | Bachtiar, Willy Ulya, Enden Darjatul MAHARANI, DIANDRA AVIESKA |
Issue Date: | 2024 |
Publisher: | IPB University |
Abstract: | PT Finnet Indonesia atau lebih dikenal dengan Finnet merupakan anak
perusahaan PT Telkom Indonesia dan bergerak di bidang layanan solusi teknologi
finansial. Salah satu produk yang diluncurkan oleh Finnet yaitu Mitra Finpay. Mitra
Finpay saat ini belum cukup mencapai kesadaran merek (brand awareness) yang
dituju oleh PT Finnet Indonesia karena terbilang masih baru. Oleh sebab itu,
pemasaran Mitra Finpay masih harus dilakukan salah satunya dengan mengemas
berbagai informasi mengenai Mitra Finpay seperti keunggulan dan manfaat dalam
bentuk iklan komersial yang berbentuk iklan digital. Terdapat dua tujuan dari
proyek akhir ini, yaitu untuk melakukan analisis mengenai alur penyutradaraan
kreatif dalam pembuatan video iklan digital Mitra Finpay di PT Finnet Indonesia
dan untuk menerapkan model periklanan AISAS pada penyutradaraan kreatif dalam
produksi video iklan digital Mitra Finpay PT Finnet Indonesia. Sebagai seorang
sutradara, penulis berperan pada tiap tahapan proses produksi video iklan ini yang
mencakup riset, brainstorming dan pembuatan konsep, pembuatan storyboard,
proses pengambilan gambar serta penyuntingan kumpulan footage PT Finnet Indonesia, or more commonly known as Finnet, is a subsidiary of PT Telkom Indonesia and operates in the field of financial technology solutions. One of the products launched by Finnet is Mitra Finpay. Currently, Mitra Finpay has not yet achieved the brand awareness target set by PT Finnet Indonesia as it is still relatively new. Therefore, the marketing of Mitra Finpay needs to be carried out, among other things, by packaging various information about Mitra Finpay, such as its advantages and benefits, into digital advertising. This final project has two objectives: to analyze the creative directing flow in the production of Mitra Finpay's digital advertisement video at PT Finnet Indonesia, and to apply the AISAS advertising model to the creative directing in the production of the digital advertisement video for Mitra Finpay at PT Finnet Indonesia. As a director, the author plays a role in each stage of the video production process, including research, brainstorming and concept creation, storyboard development, shooting, and editing the collected footage |
URI: | http://repository.ipb.ac.id/handle/123456789/157921 |
Appears in Collections: | UT - Digital Communication and Media |
Files in This Item:
File | Description | Size | Format | |
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cover_J0301201040_3720d3b4d6c644b49d6c2a693211ba0f.pdf | Cover | 569.39 kB | Adobe PDF | View/Open |
fulltext_J0301201040_8411e98d0b5b49d6bf619fee3c4ecd47.pdf Restricted Access | Fulltext | 2.22 MB | Adobe PDF | View/Open |
lampiran_J0301201040_7028e74cbe1c42b5998850c2ed025dc2.pdf Restricted Access | Lampiran | 450.24 kB | Adobe PDF | View/Open |
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