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http://repository.ipb.ac.id/handle/123456789/157670
Title: | Implementasi Perbaikan Kualitas Website Rumah Kayu Permaculture |
Other Titles: | Implementation of Website Quality Improvement for the Rumah Kayu Permaculture |
Authors: | Ridwan, Wonny Ahmad Andrian, Alfin |
Issue Date: | 2024 |
Publisher: | IPB University |
Abstract: | Website Rumah Kayu Permaculture bertujuan memberikan informasi dan
branding kepada konsumen, calon konsumen, serta mitra perusahaan. Pada saat uji
coba akses dan penggunaannya terdapat beberapa feedback berupa keluhan dari
pengguna. Perusahaan berharap untuk dilakukan pengukuran kepuasan, evaluasi
dan perbaikan lebih lanjut guna meningkatkan kualitas website. Penelitian ini
bertujuan mengkaji prioritas atribut yang perlu diperbaiki dan dipertahankan
dengan menggunakan metode IPA, mengkaji tingkat kepentingan dan kinerja
website terhadap kepuasan pengguna dengan metode CSI dan melakukan perbaikan
pada website. Analisis IPA menunjukkan atribut di kuadran 1 yang perlu
diperhatikan kemudahan komunikasi dengan perusahaan, informasi terbaru, dan
akurasi informasi. Hasil analisis CSI menunjukkan nilai 81%, dalam kategori sangat
puas. Perbaikan yang diimplementasikan meliputi penambahan fitur kontak
langsung dengan perusahaan, kolom Frequently Asked Questions (FAQ) di footer,
menu navigasi dan halaman baru dengan informasi terbaru mengenai kegiatan di
Rumah Kayu Permaculture dan Luckys Farm Organic, serta artikel dengan sumber
informasi yang jelas The Rumah Kayu Permaculture website has purpose to provide information and branding for customers, potential customers, and business partners. During the trial phase of its access and usage, several user complaints and feedback were received. The company aims to measure satisfaction, conduct evaluations, and make further improvements to enhance the website's quality. This study aims to identify which attributes need to be improved and which should be maintained using the IPA method, evaluate the importance and performance of the website in relation to user satisfaction using the CSI method, and the implement improvements. The IPA analysis highlights that attributes in quadrant 1 such as ease of communication with the company, up to date information, and information accuracy require attention. The CSI analysis shows score of 81%, indicating a high level of satisfaction. Implemented improvements include adding a direct contact feature with the company, a Frequently Asked Questions (FAQ) section to the footer, a navigation menu, new pages with latest information about activities at Rumah Kayu Permaculture and Luckys Farm Organic and articles with clear sources of information |
URI: | http://repository.ipb.ac.id/handle/123456789/157670 |
Appears in Collections: | UT - Agribusiness Management |
Files in This Item:
File | Description | Size | Format | |
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cover_J1310201011_7b0ba74348c74fa98eb53f07316a3624.pdf | Cover | 918.08 kB | Adobe PDF | View/Open |
fulltext_J1310201011_2e40ac9382824aacaf5ec7b3c7a3a77b.pdf Restricted Access | Fulltext | 1.49 MB | Adobe PDF | View/Open |
lampiran_J1310201011_5020c78d7c784399814891178b8e01d0.pdf Restricted Access | Lampiran | 1.34 MB | Adobe PDF | View/Open |
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