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http://repository.ipb.ac.id/handle/123456789/157609
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DC Field | Value | Language |
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dc.contributor.advisor | Murdianto | - |
dc.contributor.author | Riadi, Renaldi Ananda | - |
dc.date.accessioned | 2024-08-16T04:08:36Z | - |
dc.date.available | 2024-08-16T04:08:36Z | - |
dc.date.issued | 2024 | - |
dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/157609 | - |
dc.description.abstract | CV Sumber Urip Farm merupakan perusahaan hortikultura yang memasok sayuran salah satunya jamur ke ritel dan swalayan, namun penjualan jamur kancing CV Sumber Urip Farm pada pasar retail dan swalayan mengalami fluktuasi. Tujuan penelitian ini adalah untuk mengetahui pengaruh kemasan jamur kancing terhadap keputusan pembelian konsumen CV Sumber Urip Farm dengan menggunakan metode regresi linear sederhana. Metode regresi linear adalah pendekatan yang memodelkan hubungan antara dua variabel, yaitu variabel independen dan variabel dependen. Penelitian ini menemukan bahwa kemasan (X) memiliki pengaruh positif terhadap keputusan pembelian (Y), dengan nilai koefisien regresi sebesar 0,774 dan tingkat signifikansi sebesar 0,000. Nilai koefisien determinasi (R²) sebesar 55,9%, yang berarti 44,1% sisanya dijelaskan oleh variabel lain yang tidak diteliti. Penelitian ini menunjukkan bahwa kemasan produk jamur kancing memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian konsumen jamur kancing CV Sumber Urip Farm. | - |
dc.description.abstract | CV Sumber Urip Farm is a horticultural company that supplies vegetables, one of which is mushrooms, to retail and supermarkets, but the sales of CV Sumber Urip Farm button mushrooms in retail and supermarket markets fluctuate. The purpose of this study was to determine the effect of button mushroom packaging on consumer purchasing decisions of CV Sumber Urip Farm using the simple linear regression method. The linear regression method is an approach that models the relationship between two variables, namely the independent variable and the dependent variable. This study found that packaging (X) has a positive influence on purchasing decisions (Y), with a regression coefficient value of 0.774 and a significance level of 0.000. The coefficient of determination (R²) value is 55.9%, which means that the remaining 44.1% is explained by other variables not studied. This study shows that button mushroom product packaging has a positive and significant influence on consumer purchasing decisions for CV Sumber Urip Farm button mushrooms | - |
dc.description.sponsorship | null | - |
dc.language.iso | id | - |
dc.publisher | IPB University | id |
dc.title | Analisis Pengaruh Kemasan Jamur Kancing terhadap Keputusan Pembelian Konsumen di CV Sumber Urip Farm | id |
dc.title.alternative | Influence Analysis of the Button Mushroom Packaging on Consumer Purchasing Decisions at CV Sumber Urip Farm | - |
dc.type | Tugas Akhir | - |
dc.subject.keyword | simple linear regression | id |
dc.subject.keyword | button mushrooms | id |
dc.subject.keyword | packaging | id |
dc.subject.keyword | purchase decisions | id |
Appears in Collections: | UT - Agribusiness Management |
Files in This Item:
File | Description | Size | Format | |
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cover_J0310201273_9cb5aba54c8b44bfa65993d8edb490d0.pdf | Cover | 2.88 MB | Adobe PDF | View/Open |
fulltext_J0310201273_0fc6a12c135844c2b92d702140067340.pdf Restricted Access | Fulltext | 8.98 MB | Adobe PDF | View/Open |
lampiran_J0310201273_c2135e1047114a80af9abe09c895e4a3.pdf Restricted Access | Lampiran | 1.42 MB | Adobe PDF | View/Open |
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