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Title: | Pengembangan Bisnis dan Preferensi Konsumen terhadap Bawang Merah Varietas IKON dalam Mendukung Ketersediaan Pangan Fungsional |
Other Titles: | Business Development and Consumer Preferences towards IKON Variety Shallots in Supporting Functional Food Availability |
Authors: | Dahri Mumtaz, Fakhita Safana |
Issue Date: | 2024 |
Publisher: | IPB University |
Abstract: | Konsep pangan yang mencakup aspek kandungan dan manfaat kesehatan
dikenal dengan pangan fungsional. Bawang merah merupakan salah satu pangan
fungsional karena mengandung flavonoid yang berperan sebagai antioksidan.
Bawang merah IKON dari CV Multi Global Agrindo diharapkan diterima
konsumen untuk mendukung pangan fungsional. Penelitian dilakukan di
Karanganyar dan Bogor (Juli 2023-Januari 2024) menggunakan metode purposive
sampling. Analisis kelayakan bisnis menunjukkan nilai NPV Rp1.082.294.809,
IRR 41%, PP 3 tahun 4 bulan 13, dan Net B/C 3,66. Analisis deskriptif mengungkap
preferensi konsumen, sementara penerimaan konsumen dianalisis dengan Customer
Satisfaction Index (CSI) yang menunjukkan tingkat kepuasan 84,68%. Sikap
konsumen dianalisis menggunakan multiatribut fishbein, bawang merah IKON
lebih disukai, mendapat nilai sikap 106,41 dari 207,25. The concept of food encompassing nutritional content and health benefits is known as functional food. Shallots are considered a functional food due to their flavonoid content, which acts as an antioxidant. IKON shallots from CV Multi Global Agrindo are expected to be accepted by consumers to support functional food. The research was conducted in Karanganyar and Bogor (July 2023-January 2024) using purposive sampling method. Business feasibility analysis shows an NPV of Rp1,082,294,809, IRR of 41%, PP of 3 years 4 months 13 days, and Net B/C of 3.66. Descriptive analysis reveals consumer preferences, while consumer acceptance is analyzed using the Customer Satisfaction Index (CSI), indicating a satisfaction level of 84.68%. Consumer attitudes are analyzed using the multi attribute fishbein model, where IKON shallots are preferred, scoring 106.41 out of 207.25 in attitude |
URI: | http://repository.ipb.ac.id/handle/123456789/157572 |
Appears in Collections: | UT - Agribusiness Management |
Files in This Item:
File | Description | Size | Format | |
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cover_J0310201272_640fa02fb7674c7fbfbca0db806dd2c2.pdf | Cover | 563.84 kB | Adobe PDF | View/Open |
fulltext_J0310201272_b0d59f1d4ae14d30961f87ecf4dfbacd.pdf Restricted Access | Fulltext | 1.46 MB | Adobe PDF | View/Open |
lampiran_J0310201272_4e280eb470fa4061b40982520c797ec8.pdf Restricted Access | Lampiran | 2.32 MB | Adobe PDF | View/Open |
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