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http://repository.ipb.ac.id/handle/123456789/157572
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DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Dahri | - |
dc.contributor.author | Mumtaz, Fakhita Safana | - |
dc.date.accessioned | 2024-08-16T02:56:57Z | - |
dc.date.available | 2024-08-16T02:56:57Z | - |
dc.date.issued | 2024 | - |
dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/157572 | - |
dc.description.abstract | Konsep pangan yang mencakup aspek kandungan dan manfaat kesehatan dikenal dengan pangan fungsional. Bawang merah merupakan salah satu pangan fungsional karena mengandung flavonoid yang berperan sebagai antioksidan. Bawang merah IKON dari CV Multi Global Agrindo diharapkan diterima konsumen untuk mendukung pangan fungsional. Penelitian dilakukan di Karanganyar dan Bogor (Juli 2023-Januari 2024) menggunakan metode purposive sampling. Analisis kelayakan bisnis menunjukkan nilai NPV Rp1.082.294.809, IRR 41%, PP 3 tahun 4 bulan 13, dan Net B/C 3,66. Analisis deskriptif mengungkap preferensi konsumen, sementara penerimaan konsumen dianalisis dengan Customer Satisfaction Index (CSI) yang menunjukkan tingkat kepuasan 84,68%. Sikap konsumen dianalisis menggunakan multiatribut fishbein, bawang merah IKON lebih disukai, mendapat nilai sikap 106,41 dari 207,25. | - |
dc.description.abstract | The concept of food encompassing nutritional content and health benefits is known as functional food. Shallots are considered a functional food due to their flavonoid content, which acts as an antioxidant. IKON shallots from CV Multi Global Agrindo are expected to be accepted by consumers to support functional food. The research was conducted in Karanganyar and Bogor (July 2023-January 2024) using purposive sampling method. Business feasibility analysis shows an NPV of Rp1,082,294,809, IRR of 41%, PP of 3 years 4 months 13 days, and Net B/C of 3.66. Descriptive analysis reveals consumer preferences, while consumer acceptance is analyzed using the Customer Satisfaction Index (CSI), indicating a satisfaction level of 84.68%. Consumer attitudes are analyzed using the multi attribute fishbein model, where IKON shallots are preferred, scoring 106.41 out of 207.25 in attitude | - |
dc.description.sponsorship | Indofood Riset Nugraha | - |
dc.language.iso | id | - |
dc.publisher | IPB University | id |
dc.title | Pengembangan Bisnis dan Preferensi Konsumen terhadap Bawang Merah Varietas IKON dalam Mendukung Ketersediaan Pangan Fungsional | id |
dc.title.alternative | Business Development and Consumer Preferences towards IKON Variety Shallots in Supporting Functional Food Availability | - |
dc.type | Tugas Akhir | - |
dc.subject.keyword | feasibility analysis | id |
dc.subject.keyword | customer satisfaction index | id |
dc.subject.keyword | IKON shallot | id |
dc.subject.keyword | functional food | id |
dc.subject.keyword | Consumer acceptance | id |
Appears in Collections: | UT - Agribusiness Management |
Files in This Item:
File | Description | Size | Format | |
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cover_J0310201272_640fa02fb7674c7fbfbca0db806dd2c2.pdf | Cover | 563.84 kB | Adobe PDF | View/Open |
fulltext_J0310201272_b0d59f1d4ae14d30961f87ecf4dfbacd.pdf Restricted Access | Fulltext | 1.46 MB | Adobe PDF | View/Open |
lampiran_J0310201272_4e280eb470fa4061b40982520c797ec8.pdf Restricted Access | Lampiran | 2.32 MB | Adobe PDF | View/Open |
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