Please use this identifier to cite or link to this item:
http://repository.ipb.ac.id/handle/123456789/157482
Title: | PENERAPAN STRATEGI DIVERSIFIKASI SWOT ANALISIS SEBAGAI UPAYA PENINGKATAN PRODUKTIVITAS KOPI ARABIKA (Coffea arabica L.) DI KEBUN JAVA COFFEE ESTATE |
Other Titles: | |
Authors: | Dahliani, Lili Alfaridho, Aiman Muhammad |
Issue Date: | 2024 |
Publisher: | IPB University |
Abstract: | AIMAN MUHAMMAD ALFARIDHO. Penerapan Strategi Diversivikasi SWOT Analisis Sebagai Upaya Peningkatan Produktivitas Kopi Arabika (Coffea arabicaL.) Di Kebun Java Coffee Estate. Dibimbing oleh LILI DAHLIANI.
Indonesia adalah salah satu produsen kopi terbesar di dunia dengan produksi
sekitar 660 ribu ton per tahun. Kebun Java Coffee Estate di Kabupaten Bondowoso, Jawa Timur, memiliki luas hak guna usaha 3,105.42 ha dengan produktivitas ratarata 553 kg/ha. Meskipun potensinya besar, produktivitas kopi di kebun ini masih belum optimal. Produktivitas kopi di Indonesia baru mencapai 0,77 ton/ha, jauh dari potensinya yang bisa mencapai 3 ton/ha. Analisis SWOT, yang mengevaluasi faktor internal dan eksternal perusahaan digunakan untuk merancang strategi peningkatan produktivitas kopi. Penelitian ini bertujuan untuk merancang strategi peningkatan produktivitas kopi menggunakan analisis SWOT dan menentukan strategi yang cocok berdasarkan matriks IFE dan EFE SWOT. Hasilnya dari pengamatan ini memperoleh 14 indikator yang telah dianalisis, alternatif strategi untuk meningkatkan produktivitas tanaman kopi terletak pada kuadran II, yang
mendukung strategi diversifikasi atau strategi S-T. Strategi S-T bertujuan untuk memanfaatkan kekuatan dalam menghindari ancaman.
Kata Kunci : Diversifikasi, SWOT, Produktivitas, IFE, EFE AIMAN MUHAMMAD ALFARIDHO. Implementation of SWOT Analysis Diversification Strategy as an Effort to Increase Arabica Coffee Productivity (Coffea arabica L.) in Java Coffee Estate Plantation. Supervised by LILI DAHLIANI. Indonesia is one of the largest coffee producers in the world with a production of around 660 thousand tons per year. The Java Coffee Estate plantation in Bondowoso Regency, East Java, has a land use rights area of 3,105.42 ha with an average productivity of 553 kg/ha. Despite its great potential, coffee productivity in this plantation is still not optimal. Coffee productivity in Indonesia has only reached 0.77 tons/ha, far from its potential of 3 tons/ha. SWOT analysis, which evaluates the company's internal and external factors, is used to design a strategy to increase coffee productivity. This study aims to design a strategy to increase coffee productivity using SWOT analysis and determine a suitable strategy based on the IFE and EFE SWOT matrices. The results of this observation obtained 14 indicators that have been analyzed, alternative strategies to increase coffee plant productivity are located in quadrant II, which supports the diversification strategy or S-T strategy. The S-T strategy aims to utilize strengths in avoiding threats Keywords : Diversification, SWOT, Productivity, IFE, EFE |
URI: | http://repository.ipb.ac.id/handle/123456789/157482 |
Appears in Collections: | UT - Technology and Management of Plantation Production |
Files in This Item:
File | Description | Size | Format | |
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cover_J0316201106_fb48a1ca62914000ad7cea4749139099.pdf | Cover | 3.2 MB | Adobe PDF | View/Open |
fulltext_J0316201106_8c648d94e8da4302af4f90267c30ad88.pdf Restricted Access | Fulltext | 1.42 MB | Adobe PDF | View/Open |
lampiran_J0316201106_9dd34028d9ee49daa8e9898c64ef8fff.pdf Restricted Access | Lampiran | 388.87 kB | Adobe PDF | View/Open |
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