Pengembangan Susu Kambing menjadi Produk Sabun Cair pada Sahabat Ternak Farm and Factory

Abstract

Dalam lingkungan bisnis yang dinamis, kompleks, dan kompetitif, salah satu faktor penting bagi perusahaan adalah penciptaan produk yang disesuaikan dengan kebutuhan dan keinginan masyarakat sehingga perusahaan diharuskan untuk terus berinovasi atau mengembangkan produknya. Upaya tersebut menjadi kunci keberhasilan perusahaan agar tetap mampu bersaing di pasar. Sahabat Ternak Farm and Factory merupakan perusahaan yang menghasilkan berbagai produk olahan susu kambing, salah satunya sabun batang susu kambing. Sabun batang susu kambing yang ditawarkan belum mampu memenuhi kebutuhan dan keinginan masyarakat. Penelitian ini bertujuan untuk mengetahui pengembangan susu kambing menjadi produk sabun cair, menganalisis kelayakan usaha produk sabun cair susu kambing, dan mengetahui nilai manfaat tambahan bersih dari pengembangan produk sabun cair susu kambing. Metode yang digunakan, yaitu aspek kelayakan non finansial dan finansial dengan kriteria investasi, dan incremental net benefit. Hasil penelitian menunjukkan bahwa pengembangan sabun cair susu kambing di Sahabat Ternak Farm and Factory dikatakan layak berdasarkan kriteria kelayakan secara non finansial dan finansial serta menghasilkan nilai manfaat bersih tambahan bernilai positif bagi perusahaan.

In a dynamic, complex, and competitive business environment, one of the important factors for companies is the creation of products that are adjusted to the needs and desires of the community so that companies are required to continue to innovate or develop their products. These efforts are success key of the company to remain competitive in the market. Sahabat Ternak Farm and Factory is a company that produces various processed goat milk products, one of them is goat milk bar soap. The goat milk bar soap offered has not been able to fulfill the needs and desires of the community. This study aims to determine the development of goat milk into liquid soap products, analyze the business feasibility of goat milk liquid soap products, and determine the net additional benefit value of developing goat milk liquid soap products. The method used, which is non financial and financial feasibility aspects with investment criteria, and incremental net benefits. The results showed that the development of goat milk liquid soap at Sahabat Ternak Farm and Factory is said to be feasible based on non-financial and financial feasibility criteria and produces a positive additional net benefit value for the company.