Analisis Teknik Editing pada Video Profil Perusahaan Hotel Salak The Heritage Bogor

Abstract

Perkembangan teknologi digital telah signifikan dalam kehidupan manusia. Komunikasi melibatkan empat elemen yaitu komunikator, pesan, media, dan komunikan. Komunikasi efektif terjadi saat pesan dipahami oleh komunikan. Video profil perusahaan penting untuk memperkenalkan perusahaan dan meningkatkan keterlibatan pelanggan. Proyek akhir ini memberikan manfaat teoritis dan praktis, menjadi referensi bagi proyek akhir berikutnya, dan memperkuat merek perusahaan. Proyek akhir dilakukan di Hotel Salak The Heritage Bogor. Teknik pengumpulan data mencakup observasi, wawancara, dan studi pustaka. Subyek proyek akhir adalah video profil perusahaan. Alat dan bahan proyek akhir mencakup transkrip wawancara, alat tulis, kamera, dan laptop. Output proyek akhir ini diharapkan berupa publikasi jurnal atau pustaka yang dapat membantu proyek akhir selanjutnya. Proses editing video company profile Hotel Salak The Heritage melibatkan beberapa langkah teliti. Mulai dari import footage, trimming, adding transition, color grading, editing audio, dan exporting.

The development of digital technology has been significant in human life. Communication involves four elements, namely communicator, message, media, and communicant. Effective communication occurs when the message is understood by the communicant. Company profile videos are important for introducing the company and increasing customer engagement. This final project provides theoretical and practical benefits, becomes a reference for the next final project, and strengthens the company's brand. The final project was carried out at Hotel Salak The Heritage Bogor. Data collection techniques include observation, interviews, and literature studies. The subject of the final project is a company profile video. The tools and materials for the final project include interview transcripts, stationery, cameras, and laptops. The output of this final project is expected to be a journal publication or library that can help the next final project. The editing process for the Hotel Salak The Heritage company profile video involves several careful steps. Starting from importing footage, trimming, adding transitions, color grading, editing audio, and exporting.