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http://repository.ipb.ac.id/handle/123456789/155693Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Ratnawati, Anny | - |
| dc.contributor.advisor | Sari, Linda Karlina | - |
| dc.contributor.author | Jazuli, Yasmin Rahima | - |
| dc.date.accessioned | 2024-08-05T07:49:50Z | - |
| dc.date.available | 2024-08-05T07:49:50Z | - |
| dc.date.issued | 2024 | - |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/155693 | - |
| dc.description.abstract | YASMIN RAHIMA JAZULI. Analisis Planned Behaviour Pada Live Streaming Shopping Terhadap Purchase Intention (Studi Kasus: Akun Tiktokshop @louissescarlettfamily). Dibimbing oleh ANNY RATNAWATI dan LINDA KARLINA SARI. Perilaku konsumen berubah dengan cepat terutama dengan adanya live streaming shopping di era digital, sehingga pelaku usaha harus cepat beradaptasi. Penelitian ini menggunakan Theory of Planned Behavior (TPB) untuk menganalisis pengaruh sikap, norma subjektif, dan persepsi kontrol perilaku terhadap minat pembelian. Data dikumpulkan melalui kuesioner online dari 100 penonton live streaming TikTok Shop (@louissescarlettfamily) dan diolah menggunakan SEMPLS. Hasil menunjukkan bahwa semua variabel TPB berpengaruh positif signifikan terhadap minat pembelian konsumen. Implikasi manajerial yang disarankan mencakup peningkatan interaksi real-time, informasi produk yang mendalam, dan promosi khusus selama live streaming. | - |
| dc.description.sponsorship | null | - |
| dc.language.iso | id | - |
| dc.publisher | IPB University | id |
| dc.title | Analisis Planned Behaviour Pada Live Streaming Shopping Terhadap Purchase Intention (Studi Kasus: Akun TikTok Shop @louissescarlettfamily) | id |
| dc.title.alternative | Analysis of Planned Behavior in Live Streaming Shopping Towards Purchase Intention (Case Study: TikTokShop Account @louissescarlettfamily) | - |
| dc.type | Skripsi | - |
| dc.subject.keyword | SEM-PLS | id |
| dc.subject.keyword | TPB | id |
| dc.subject.keyword | live streaming shopping | id |
| dc.subject.keyword | minat pembelian | id |
| Appears in Collections: | UT - Business | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| cover_K1401201061_5074ebb9be1a4f00a2a9ee3521b2453d.pdf | Cover | 1.12 MB | Adobe PDF | View/Open |
| fulltext_K1401201061_7e9e4c0f2b8a46eb9674387efc5ca8a1.pdf Restricted Access | Fulltext | 909.7 kB | Adobe PDF | View/Open |
| lampiran_K1401201061_a4962888795a44de99c1f6efbfe0ffc5.pdf Restricted Access | Lampiran | 661.52 kB | Adobe PDF | View/Open |
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