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http://repository.ipb.ac.id/handle/123456789/155282
Title: | Produksi Motion Graphic sebagai Iklan Media Sosial Instagram Layanan Rumah Oasis PT Oasis Waters International |
Other Titles: | Production of Motion Graphics as Instagram Social Media Advertisements for Rumah Oasis Services PT Oasis Waters International |
Authors: | Suwanda, Bayu Suriaatmaja Faturohman, Irsyad |
Issue Date: | 2024 |
Publisher: | IPB University |
Abstract: | Rumah Oasis merupakan layanan pesan antar produk air minum PT Oasis Waters Intenational. Rumah Oasis menggunakan media soial Instagram untuk menyampaikan informasi dan promosi layanannya. Media sosial Instagram dipilih karena memiliki jumlah pengguna yang banyak yang dapat meningkatkan visibilitas dan daya tarik pelanggan, juga dapat dengan mudah diatur target penonton sesuai dengan target pasar dari layanan Rumah Oasis. Konten yang menarik diperlukan agar pengguna media sosial tertarik untuk melihat pesan yang disampaikan sehingga tujuan promosi dapat tercapai. Motion graphic menggabungkan unsur ilustrasi, tipografi, fotografi dan videografi menggunakan teknik animasi yang dapat menarik perhatian pengguna media sosial Instagram. Proyek ini berfokus pada produksi motion graphic menggunakan metode Multimedia Development Life Cycle (MLDC). Tahap produksi motion graphic ini melewati enam tahap yaitu concept, design, material collecting, assembly, testing dan distribution. Motion graphic yang dibuat berdurasi 29 detik dengan format MP4 H.264. Motion graphic ini dibuat sebagai iklan media sosial Instagram layanan Rumah Oasis PT Oasis Waters International. Rumah Oasis is a water delivery service operated by PT Oasis Waters International. The company utilizes Instagram to share information and promotions. Instagram was chosen due to its large user base, which enhances visibility and customer appeal and allows for targeted audience settings that align with Rumah Oasis's market. Engaging content plays a crucial role in attracting social media users to view the messages and achieve promotional goals. Motion graphics, which combine illustration, typography, photography, and videography with animation techniques, are used to capture the attention of Instagram users. This project focuses on producing motion graphics using the Multimedia Development Life Cycle (MLDC) method, which includes six stages: concept, design, material collection, assembly, testing, and distribution. The produced motion graphic is 29 seconds long in MP4 H.264 format, serving as an Instagram advertisement for Rumah Oasis PT Oasis Waters International. |
URI: | http://repository.ipb.ac.id/handle/123456789/155282 |
Appears in Collections: | UT - Digital Communication and Media |
Files in This Item:
File | Description | Size | Format | |
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cover_J0301201033_76ddf1881d5743d7ac692b55444272b7.pdf | Cover | 2.31 MB | Adobe PDF | View/Open |
fulltext_J0301201033_a46152979f95472cb470ceda59bf00b8.pdf Restricted Access | Fulltext | 1.47 MB | Adobe PDF | View/Open |
lampiran_J0301201033_ab6fdc81e3e048108ac8a5f88fad0d1e.pdf Restricted Access | Lampiran | 598.88 kB | Adobe PDF | View/Open |
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