Please use this identifier to cite or link to this item:
http://repository.ipb.ac.id/handle/123456789/155172
Title: | Implementasi Teknik Sinematografi dalam Proses Produksi Iklan di Agro Eduwisata Organik Mulyaharja |
Other Titles: | Implemention Of Cinematography Techniques in The Advertising Production Process at Mulyaharja Organic Agro Edutourism |
Authors: | Pambudy, Rachmat Ulya, Enden Darjatul Putra, Muhammad Rifqi Dwikurnia |
Issue Date: | 2024 |
Publisher: | IPB University |
Abstract: | Agro Eduwisata Organik Mulyaharja merupakan lokasi desa wisata yang memanfaatkan area persawahan sebagai bahan edukasi dan wisata untuk masyarakat. Agro Eduwisata Organik Mulyaharja memanfaatkan media sosial Instagram untuk menyampaikan informasi untuk berbagai pelayanannya. Konten yang menarik dibutuhkan agar informasi yang disampaikan melalui media sosial Instagram dapat tersampaikan sesuai dengan target yang dituju. Proyek akhir ini berfokus pada peran seorang videografer dan produksi video iklan dengan implementasi teknik sinematografi. Tahap produksi video iklan ini menerapkan berbagai teknik sinematografi yaitu type of shot, shot angles, composition, dan camera movement. Video iklan yang dibuat ini berdurasi 4 menit 36 detik dengan rasio 9:16 dengan format MP4, bertujuan untuk menjadi iklan media sosial Instagram Agro Eduwisata Organik Mulyaharja. Mulyaharja Organic Agro Edutourism is a tourist village location that uses rice fields as educational and tourism material for the community. Mulyaharja Organic Agro Edutourism uses social media Instagram to convey information for its various services. Interesting conten is needed so that the information conveyed via Instagram social media can be conveyed according to the intended target. This final project focuses on the role of a videographer and the production of advertising videos with the implementation of cinematography techniques. This advertising video production stage applies various cinematography techniques, namely the type of shot, shot angles, composition, and camera movement. This advertising video has a duration of 4 minutes 36 seconds with a ratio 0f 9:16 in MP4 format, with the aim of being a social media advertisement for the Mulyaharja Organic Agro Edutourism Instagram social media. |
URI: | http://repository.ipb.ac.id/handle/123456789/155172 |
Appears in Collections: | UT - Digital Communication and Media |
Files in This Item:
File | Description | Size | Format | |
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cover_J0301201210_7dfcf78c517a4bd08b4aa3546a4d8858.pdf | Cover | 383.57 kB | Adobe PDF | View/Open |
fulltext_J0301201210_049ecb557e0149d8a06b4c5e43a9f662.pdf Restricted Access | Fulltext | 2.74 MB | Adobe PDF | View/Open |
lampiran_J0301201210_42f0d5188b104569adff66e560b6f152.pdf Restricted Access | Lampiran | 552.68 kB | Adobe PDF | View/Open |
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