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http://repository.ipb.ac.id/handle/123456789/154996
Title: | Implementasi Strategi Kreatif Pada Video Promosi Program Loyalitas di PT Sucor Sekuritas |
Other Titles: | Implementation of Creative Strategy on Loyalty Program Promotion Video at PT Sucor Sekuritas |
Authors: | Suwanda, Bayu Suriaatmaja Ernawati, Erna Damaiyanti, Alfina |
Issue Date: | 2024 |
Publisher: | IPB University |
Abstract: | ALFINA DAMAIYANTI. Implementasi Strategi Kreatif pada Video Promosi Program Loyalitas PT Sucor Sekuritas. Dibimbing oleh BAYU SURIAATMAJA dan ERNA ERNAWATI. Media audio-visual yang dapat digunakan perusahaan untuk menginformasikan produk atau merek adalah video promosi. Video promosi bertujuan menyampaikan pesan yang menarik dan mudah dipahami oleh audiens melalui strategi kreatif. PT Sucor Sekuritas sebagai perusahaan perantara pedagang efek dan penjamin efek yang diawasi oleh OJK memiliki program loyalitas untuk menumbuhkan kepercayaan dan kesetiaan nasabah. Program ini beroperasi dalam model bisnis ke bisnis (B2B) dengan merchant memberikan potongan harga atau pelayanan khusus bagi nasabah. Informasi tentang program loyalitas Sucor Sekuritas perlu diperluas melalui video promosi yang kreatif dan informatif, dengan elemen-elemen pendukung yang tepat. Penulisan ini menjelaskan proses kreatif dan implementasi strategi pada video promosi Sucor Sekuritas, menggunakan pendekatan unique selling proposition dan resonance pada merchant Kohai Izakaya dan Rosereve, dengan teknik softsell dan hardsell. Penelitian ini menggunakan data primer, sekunder, dan instrumen yang relevan dengan strategi kreatif. ALFINA DAMAIYANTI. Implementation of Creative Strategy in PT Sucor Sekuritas Loyalty Program Promotion Video. Supervised by BAYU SURIAATMAJA and ERNA ERNAWATI. An audio-visual medium that companies can use to inform products or brands is promotional videos. Promotional videos aim to convey messages that are interesting and easily understood by the audience through creative strategies. PT Sucor Sekuritas as a securities brokerage and underwriting company supervised by OJK has a loyalty program to foster customer trust and loyalty. A loyalty program is needed to foster customer trust and loyalty. This program operates in a business to-business (B2B) model with merchants providing discounts or special services for customers. discounts or special services for customers. Information about Sucor Sekuritas' loyalty program needs to be expanded through a creative and informative promotional video, with the right supporting elements. This paper describes the creative process and strategy implementation of Sucor Sekuritas' promotional videos, using the unique selling proposition and resonance approach at Kohai Izakaya and Rosereve merchants, with soft sell and hard sell techniques. This research uses primary and secondary data, and instruments relevant to creative strategy with creative strategies |
URI: | http://repository.ipb.ac.id/handle/123456789/154996 |
Appears in Collections: | UT - Digital Communication and Media |
Files in This Item:
File | Description | Size | Format | |
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cover_J1301201047_9fa39c9db67c47f989586751f59afb79.pdf | Cover | 567.68 kB | Adobe PDF | View/Open |
fulltext_J1301201047_f07af5fa48c943638b347c9fd212a03a.pdf Restricted Access | Fulltext | 1.39 MB | Adobe PDF | View/Open |
lampiran_J1301201047_4148c7c2bc28469c8c4e4a2318d00e6e.pdf Restricted Access | Lampiran | 413.82 kB | Adobe PDF | View/Open |
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