Please use this identifier to cite or link to this item:
http://repository.ipb.ac.id/handle/123456789/154926
Full metadata record
DC Field | Value | Language |
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dc.contributor.advisor | Hadiyanto | - |
dc.contributor.author | Octavianingrum, Lintang Dhea | - |
dc.date.accessioned | 2024-07-27T06:20:05Z | - |
dc.date.available | 2024-07-27T06:20:05Z | - |
dc.date.issued | 2024 | - |
dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/154926 | - |
dc.description.abstract | PT Borwita Indah – Orbiz merupakan perusahaan jasa e-commerce enabler yang menawarkan penjualan produk dengan media live streaming, termasuk dalam pembuatan elemen visual. Tujuan dari penelitian ini adalah menjelaskan makna dari visual live streaming Shopee pada produk Philips menggunakan analisis semiotika Charles Sanders Peirce. Teori semiotika Charles Sanders Peirce yang digunakan adalah teori triangle of meaning, yaitu sign, object, dan interpretant. Data yang digunakan merupakan elemen visual yang berasal dari video live streaming Shopee produk Philips edisi Ramadhan yang berdurasi satu menit dan dipisahkan menjadi satu persatu bagian. Analisis semiotika Peirce pada elemen visual dilakukan klasifikasi berdasarkan triangle of meaning. Tanda-tanda yang sudah diklasifikasi tersebut akan dianalisis dan menghasilkan makna dalam visual elemen pada live streaming Shopee produk Philips. Di antara visual tersebut adalah objek host live streaming, visualisasi pintu masjid, langit sore menuju malam, display produk Philips, dan lain sebagainya yang melambangkan suatu promosi penjualan online melalui media live streaming yang dilakukan selama bulan Ramadan. | - |
dc.description.abstract | PT Borwita Indah – Orbiz is an e-commerce enabler services company that offers product sales using live streaming media, including creating visual elements. The aim of this research is to explain the meaning of Shopee's visual live streaming on Philips products using Charles Sanders Peirce's semiotic analysis. Charles Sanders Peirce's semiotic theory used is the triangle of meaning theory, namely sign, object and interpretant. The data used is a visual element that comes from the Shopee live streaming video of Philips Ramadhan edition products which is one minute long and is separated into parts one by one. Peirce's semiotic analysis of visual elements is classified based on the triangle of meaning. The signs that have been classified will be analyzed and produce meaning in the visual elements in the Shopee live streaming of Philips products. Among these visuals are live streaming host objects, visualizations of mosque doors, evening sky towards night, Philips product displays, and so on which symbolize an online sales promotion through live streaming media carried out during the month of Ramadan. | - |
dc.description.sponsorship | null | - |
dc.language.iso | id | - |
dc.publisher | IPB University | id |
dc.title | Analisis Elemen Visual pada Opening Live Streaming Shopee Produk Philips oleh PT Borwita Indah - Orbiz dalam Perspektif Semiotika Peirce | id |
dc.title.alternative | Analysis of Visual Elements at the Opening Live Streaming Shopee Philips Products by PT Borwita Indah - Orbiz in Peirce's Semiotic Perspective | - |
dc.type | Tugas Akhir | - |
dc.subject.keyword | element visual | id |
dc.subject.keyword | live streaming | id |
dc.subject.keyword | semiotic | id |
Appears in Collections: | UT - Digital Communication and Media |
Files in This Item:
File | Description | Size | Format | |
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cover_J0301201107_f17870382cd247e29fed2a44df0ff531.pdf | Cover | 876.66 kB | Adobe PDF | View/Open |
fulltext_J0301201107_9b1eacee8d6b40788c5725986fa6c346.pdf Restricted Access | Fulltext | 1.6 MB | Adobe PDF | View/Open |
lampiran_J0301201107_2610cd57f4a449efbddc6829d3586cd4.pdf Restricted Access | Lampiran | 592.28 kB | Adobe PDF | View/Open |
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