Please use this identifier to cite or link to this item:
http://repository.ipb.ac.id/handle/123456789/154112
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DC Field | Value | Language |
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dc.contributor.advisor | Priatna, Wahyu Budi | - |
dc.contributor.author | Rahma, Audyta Shafa | - |
dc.date.accessioned | 2024-07-18T04:15:48Z | - |
dc.date.available | 2024-07-18T04:15:48Z | - |
dc.date.issued | 2024 | - |
dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/154112 | - |
dc.description.abstract | The potential of the tourism sector can boost the economic growth of the region and the country, but in fact the potential of Indonesian tourism is still not developed evenly. One of them is the tourism of Sukabumi district. Sukabumi district is the second largest district on the island of Java, and one of its sights has been recognized by UNESCO. Sukabumi district has tourist excellence GURILAPSS. The potential of rich tourist destinations has not been optimized to the maximum, the lack of promotion in the social account is one of the factors. The promotion will be done by making a tourist promotion video of Ciletuh Palabuhanratu Geopark and will be published through the social media of the Tourism Department of Sukabumi District. The video is an attempt to increase the attractiveness of tourists to come to Ciletuh Palabuhanratu Geopark which has natural beauty that has been recognized by the world. Writing a script or script goes through stages ranging from data collection, covering basic ideas, themes, making consolidations, making synopsis, making treatments, scripting or scenarios. Script writing refers to the AIDA theory in the writing of promotional video scripts. The purpose of the preparation of the promotional video script is to ensure that the video plan has a well-organized structure, taking into account all the aspects involved in it. | - |
dc.description.abstract | Potensi sektor pariwisata dapat meningkatkan pertumbuhan ekonomi daerah dan negara, namun pada faktanya potensi pariwisata Indonesia masih belum berkembang merata. Salah satunya yaitu pariwisata Kabupaten sukabumi. Kabupaten Sukabumi merupakan kabupaten yang memiliki luas terbesar kedua di pulau jawa ini, dan salah satu objek wisatanya telah diakui UNESCO. Kabupaten Sukabumi memiliki wisata unggulan GURILAPSS. Potensi destinasi wisata yang berlimpah belum dioptimalkan secara maksimal, kurangnya promosi di akun sosial menjadi salah satu faktornya. Promosi yang akan penulis lakukan dengan membuat video promosi wisata Ciletuh Palabuhanratu Geopark dan akan dipublikasikan melalui media sosial Dinas Pariwisata Kabupaten Sukabumi. Video tersebut merupakan upaya untuk meningkat daya tarik wisatawan untuk datang ke Ciletuh Palabuhanratu Geopark yang memiliki keindahan alam yang telah diakui dunia. Penulisan naskah atau skenario melewati tahapan mulai dari pengumpulan data, meliputi ide pokok, tema, , membuat penokohan, membuat sinopsis, membuat treatment, naskah atau skenario. Penulisan naskah mengacu pada teori AIDA dalam penulisan naskah video promosi. Tujuan dari penyusunan naskah video promosi adalah untuk memastikan bahwa rencana video memiliki struktur yang terorganisir dengan baik, memperhitungkan segala aspek yang terlibat di dalamnya. | - |
dc.description.sponsorship | null | - |
dc.language.iso | id | - |
dc.publisher | IPB University | id |
dc.title | Penulisan Naskah Video Promosi Wisata Ciletuh Palabuhanratu Geopark | id |
dc.title.alternative | Writing a Promotional Video Script for Ciletuh Sukabumi Geopark Tourism | - |
dc.type | Tugas Akhir | - |
dc.subject.keyword | tourism | id |
dc.subject.keyword | script writing | id |
dc.subject.keyword | video promotion | id |
Appears in Collections: | UT - Digital Communication and Media |
Files in This Item:
File | Description | Size | Format | |
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cover_J1301201005_8b8ae6e7913e49b5872d093e7825eef8.pdf | Cover | 550.9 kB | Adobe PDF | View/Open |
fulltext_J1301201005_54f33f713a9e4c8bb2d4a5b16c27b6df.pdf Restricted Access | Fulltext | 3.06 MB | Adobe PDF | View/Open |
lampiran_J1301201005_ba322c865e1342c7a49770e36584ea0b.pdf Restricted Access | Lampiran | 1.59 MB | Adobe PDF | View/Open |
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