Please use this identifier to cite or link to this item:
http://repository.ipb.ac.id/handle/123456789/153703
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DC Field | Value | Language |
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dc.contributor.advisor | Priatna, Wahyu Budi | - |
dc.contributor.author | Puspita, Nabila Dyah | - |
dc.date.accessioned | 2024-07-15T12:55:30Z | - |
dc.date.available | 2024-07-15T12:55:30Z | - |
dc.date.issued | 2024 | - |
dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/153703 | - |
dc.description.abstract | Meningkatnya kepedulian lingkungan di kalangan konsumen memunculkan perilaku konsumen hijau yang dicirikan dari konsumsi produk-produk yang ramah lingkungan di antaranya produk pangan berkemasan edible. Penelitian ini bertujuan untuk menganalisis pengaruh sikap, norma subjektif, kontrol perilaku yang dipersepsi, dan kepedulian lingkungan, terhadap niat beli produk pangan berkemasan edible menggunakan pendekatan Extended Theory of Planned Behavior (ETPB) serta menganalisis hubungannya dengan karakteristik sosiodemografi responden. Dengan menggunakan metode penyebaran kuesioner secara daring, melalui teknik purposive sampling, penelitian ini melibatkan 143 masyarakat Jabodetabek yang diolah datanya menggunakan alat analisis uji Rank Spearman dan PLS-SEM. Hasil penelitian menunjukkan adanya hubungan yang signifikan positif antara status menikah dengan kelima variabel laten; pendidikan, pendapatan, dan pengeluaran dengan kontrol perilaku yang dipersepsi serta kepedulian lingkungan; juga terdapat korelasi negatif antara keikutsertaan pada komunitas dengan kepedulian lingkungan. Penelitian ini juga membuktikan adanya pengaruh signifikan dan positif antara sikap, norma subjektif, kontrol perilaku yang dipersepsi, dan kepedulian lingkungan terhadap niat beli produk pangan berkemasan edible. | - |
dc.description.abstract | Increasing environmental concerns among consumers have led to green consumer behavior characterized by the consumption of environmentally friendly products, including edible packaged food products. This study aims to analyze the influence of attitudes, subjective norms, perceived behavioral control, and environmental concerns, on the purchase intention of edible packaged food products using the Extended Theory of Planned Behavior (ETPB) approach and analyze its relationship with the sociodemographic characteristics of respondents. By using the online questionnaire distribution method, through purposive sampling technique, this study involved 143 Jabodetabek residents whose data were processed using the Spearman Rank test and PLS-SEM analysis tools. The results showed a significant positive relationship between married status and all five latent variables; education, income, and expenditure with perceived behavioral control and environmental concern; there was also a negative correlation between community participation and environmental concern. This study also confirmed the significant and positive influence of attitude, subjective norm, perceived behavioral control, and environmental concern on the purchase intention of edible packaged food products. | - |
dc.description.sponsorship | null | - |
dc.language.iso | id | - |
dc.publisher | IPB University | id |
dc.title | Pengaruh Kepedulian Lingkungan Terhadap Niat Beli Produk Pangan Berkemasan Edible Menggunakan Theory of Planned Behavior | id |
dc.title.alternative | The Effect of Environmental Concern on Purchase Intention of Edible Packaged Food Products Using Theory of Planned Behavior | - |
dc.type | Skripsi | - |
dc.subject.keyword | Edible Packaging | id |
dc.subject.keyword | Niat Beli | id |
dc.subject.keyword | PLS-SEM | id |
dc.subject.keyword | Theory of Planned Behavior | id |
Appears in Collections: | UT - Agribusiness |
Files in This Item:
File | Description | Size | Format | |
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cover_H3401201042_fc6d01ec492743ecb469bd6094339a4a.pdf | Cover | 281.72 kB | Adobe PDF | View/Open |
fulltext_H3401201042_7a4a3725ea154f56ba9f952dded9260c.pdf Restricted Access | Fulltext | 1.41 MB | Adobe PDF | View/Open |
lampiran_H3401201042_ca1b8c18795a4d18ad1ce0b73255fd86.pdf Restricted Access | Lampiran | 647.35 kB | Adobe PDF | View/Open |
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