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Title: | Analisis Pengaruh Promosi Terhadap Penjualan Produk Burger |
Other Titles: | Analysis Of Promotion Effect On The Sales Of Burger Product |
Authors: | Cyrilla E.N.S.D, Lucia Fathurrizqy, Rafii |
Issue Date: | 11-Aug-2023 |
Publisher: | IPB University |
Citation: | Book Title = Principle Of Marketing, Book Issue Date = 2005, Book Author = Phillip kotler |
Abstract: | Burger merupakan makanan siap saji yang banyak digemari oleh masyarakat
Indonesia karena tampilannya yang unik dan rasanya enak. Burger Bros
merupakan salah satu kedai burger yang menyajikan menu burger yang simpel dan
kaya rasa sesuai cita rasa Indonesia. Penelitian ini bertujuan untuk mengetahui
pengaruh promosi terhadap penjualan produk Burger Bros. Data dikumpulkan
dengan cara menyebarkan kuesioner kepada 100 warga Bogor yang merupakan
konsumen Burger Bros. Analisis data dilakukan dengan metode deskriptif.
Temuan penelitian menunjukkan bahwa bentuk promosi yang dilakukan Burger
Bros mulai dari komunikasi dari mulut ke mulut dan iklan di berbagai media hingga
dengan pemberian promo yaitu seperti diskon, cashback atau giveaway. Bentuk
promosi yang lebih popular dilakukan adalah pemberian diskon pada produk.
Terdapat kenaikan sebanyak 25% pada rata-rata jumlah uang yang dikeluarkan
dalam berbelanja produk yang sedang diskon. Burgers are fast-food that are popular with the people because of their unique appearance and delicious taste. Burger Bros is a burger shop that serves a simple and rich burger that correspond to Indonesian palate. This study aimed to analyze the effect of promotion on Burger Bros product sales. Data was collected by distributing questionnaires to 100 Bogor residents who are Burger Bros consumers. Data analysis was performed using descriptive method. The research findings indicate that the form of promotion carried out by Burger Bros starts from word of mouth communication and advertisements in various media to the provision of promos such as discounts, cashback or giveaways. A more popular form of promotion is giving discounts on products. There was a 25% increase in the average amount of money spent shopping for products that are on sale. |
URI: | http://repository.ipb.ac.id/handle/123456789/135106 |
Appears in Collections: | UT - Technology of Cattle Products |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Abstrak Skripsi.pdf Restricted Access | Abstract | 395.56 kB | Adobe PDF | View/Open |
SKRIPSI_RAFII FATHURRIZQY_D34170036-signed (2).pdf Restricted Access | Full Text | 1.21 MB | Adobe PDF | View/Open |
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