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http://repository.ipb.ac.id/handle/123456789/124457
Title: | Implementasi House of Quality Berbasis Community Based Marketing Dalam Pengembangan Produk Kopi CV Laduti |
Other Titles: | ImplementationHouse of Quality based Community Based Marketing In Coffee Product Development CV Laduti |
Authors: | Nurhayati, Popong Taryana, Asep Permana, Oddy Rahmadian Widya |
Issue Date: | 30-Aug-2023 |
Publisher: | IPB University |
Abstract: | Similar preference that a group of customers shares encourages the creation of a community and thus becomes a platform of interaction. Assessing this potential, community-based marketing strategies (CBM) emerge in order to manage a community to become more effective. This study aims to analyze the characteristiCukup sering of the homebrewing consumer community, the combination of atributes that consumers demand, and develop strategies for CV Laduti. The research was conducted from April 2022 to June 2023 in Bogor City with 35 responden who met the requiremen. By using the validity test, reliability test, and the House of Quality matrix, this study resulted in the output of the 4C strategy, namely the aspecTidak Sering of co-creation, currency, communicative activation, and conservation, as well as prototypes for product packaging. |
URI: | http://repository.ipb.ac.id/handle/123456789/124457 |
Appears in Collections: | UT - Business |
Files in This Item:
File | Description | Size | Format | |
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Oddy Rahmadian Widya Permana K14170009 Full Skripsi.pdf Restricted Access | Fulltext | 1.96 MB | Adobe PDF | View/Open |
Oddy Rahmadian Widya Permana K14170009 Cover Lembar Pengesahan Daftar ISI.pdf Restricted Access | Cover | 760.08 kB | Adobe PDF | View/Open |
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