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http://repository.ipb.ac.id/handle/123456789/114538
Title: | Analisis Persepsi dan Kesukaan Produk Chicken Nugget pada Konsumen di Kayong Utara |
Authors: | Yani, Ahmad Cyrilla, Lucia Hilmi, Fajrul |
Issue Date: | 2022 |
Publisher: | IPB University |
Abstract: | Penelitian ini bertujuan untuk menganalisis persepsi dan kesukaan pada
produk Chicken Nugget pada konsumen di Kayong Utara. Penelitan menggunakan
metode survei dengan penyebaran kuesioner. Variabel persepsi yang diuji yaitu
persepsi harga, persepsi kualitas, persepsi organoleptik, dan merek. Uji deskriptif
menggunakan skala likert pada setiap variabel persepsi digunakan untuk
mengetahui tingkat persepsi konsumen. Uji korelasi rank spearman digunakan
untuk mengetahui hubungan setiap variabel persepsi. Data didapatkan dengan
menyebar kuesioner kepada 103 responden dengan rentang usia 15 tahun hingga 50
tahun serta berdomisili di Kabupaten Kayong Utara dan sampel dipilih secara
purposive. Konsumen produk Chicken Nugget di Kabupaten Kayong Utara
menyatakan sangat jarang mengonsumsi sebanyak 69%, Alasan konsumen
menyukai produk nugget tertinggi pada aspek rasa, aspek rasa paling menentukan
kesukaan konsumen terhadap produk. Persepsi konsumen terhadap produk
didapatkan sangat baik. Beberapa Variabel hubungan yang signifikan ini
menunjukan semakin meningkatnya satu variabel akan mempengaruhi variabel
lainnya. This study aims to analyze the perceptions and preferences of Chicken Nugget products on consumers in North Kayong. The research uses a survey method by distributing questionnaires. The perceived variables tested were price perception, quality perception, organoleptic perception, and brand. Descriptive test using a Likert scale on each perception variable is used to determine the level of consumer perception. Spearman rank correlation test is used to determine the relationship of each perception variable. Data was obtained by distributing questionnaires to 103 respondents with an age range of 15 years to 50 years and domiciled in North Kayong Regency and the sample was selected purposively. Consumers of Chicken Nugget products in North Kayong Regency stated that they rarely consume as much as 69%. The reason consumers like nugget products are highest on the taste aspect, the taste aspect determines the consumer's preference for the product. Consumer perceptions of the products obtained are very good. Some of these significant relationship variables show. one variable will affect the other variables. |
URI: | http://repository.ipb.ac.id/handle/123456789/114538 |
Appears in Collections: | UT - Technology of Cattle Products |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Cover.pdf Restricted Access | Cover | 481.77 kB | Adobe PDF | View/Open |
D34170056_Fajrul Hilmi.pdf Restricted Access | Fullteks | 1.26 MB | Adobe PDF | View/Open |
lampiran.pdf Restricted Access | Lampiran | 202.85 kB | Adobe PDF | View/Open |
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