Please use this identifier to cite or link to this item:
http://repository.ipb.ac.id/handle/123456789/114095
Title: | Dampak Ekonomi Pandemi Covid-19 di Kawasan Taman Margasatwa dan Budaya Kinantan Bukittinggi dan Strategi Pemulihannya. |
Other Titles: | The Economic Impact of the Covid-19 Pandemic on the Kinantan Wildlife and Cultural Park Bukittinggi and its Recovery Strategy |
Authors: | Wijayanti, Pini Okselan, Ridho |
Issue Date: | 2022 |
Publisher: | IPB University |
Abstract: | Taman Margasatwa dan Budaya Kinantan (TMSBK) merupakan salah satu
objek wisata unggulan di Kota Bukittinggi yang aktivitas ekonominya terdampak
akibat pandemi Covid-19. Penelitian ini bertujuan untuk menganalisis perubahan
jumlah kunjungan wisatawan pada setiap periode pembatasan mobilitas akibat
pandemi Covid-19 di TMSBK, memperkirakan nilai kerugian finansial akibat
pandemi Covid-19 terhadap pelaku usaha di sekitar objek wisata TMSBK, dan
menganalisis strategi pemulihan ekonomi pasca pandemi Covid-19 terhadap pelaku
usaha di sekitar objek wisata TMSBK. Penelitian ini menggunakan data primer dan
data sekunder dengan mengkombinasikan tiga metode yaitu content analysis,
analisis pendapatan, dan analisis Strength, Weakness, Opportunities, Threats
(SWOT). Hasil penelitian menunjukkan bahwa perubahan jumlah kunjungan setiap
periode pembatasan mobilitas di TMSBK mengalami penurunan sebesar 47% dari
satu tahun sebelum dan saat adanya pandemi Covid-19. Kerugian finansial objek
wisata TMSBK sebesar 55% per tahun, sedangkan hotel 59% per tahun. Strategi
utama yaitu memperluas promosi melalui sosial media, rebranding, dan renovasi. Kinantan Wildlife and Cultural Park (TMSBK) is one of the prime tourist destinations in Bukittinggi city whose economic activity has been affected by the Covid-19 pandemic. This study aims to analyze the changes in the number of TMSBK tourists’ visits in each period of mobility restrictions due to the Covid-19 pandemic, to estimate the value of financial losses caused by the Covid-19 pandemic to business located around TMSBK, and to analyze the economic recovery strategies after the Covid-19 pandemic for business located around TMSBK. This study used primary data and secondary data by combining three methods, namely content analysis, income analysis, and Strenghts, Weaknesses, Opportunities, Threats (SWOT) analysis. The results show that changes in the number of visits for each period of mobility restrictions in TMSBK decreased by 47% from one year before and during the Covid-19 pandemic. The financial loss of TMSBK is 55% per year, while hotels are 59% per year. The main recovery strategies are expanding promotions through social media, rebranding, and renovation. |
URI: | http://repository.ipb.ac.id/handle/123456789/114095 |
Appears in Collections: | UT - Resources and Environmental Economic |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
[Cover] Ridho Okselan (H44180035).pdf Restricted Access | Cover | 345.98 kB | Adobe PDF | View/Open |
[Full Text] Ridho Okselan (H44180035).pdf Restricted Access | Fullteks | 866.31 kB | Adobe PDF | View/Open |
[Lampiran] Ridho Okselan (H44180035).pdf Restricted Access | Lampiran | 1.07 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.