Please use this identifier to cite or link to this item:
http://repository.ipb.ac.id/handle/123456789/107703
Title: | Strategi Pengembangan Usaha Pada Startup Pengolahan Daging Naget Ayam CV Smartkandang |
Other Titles: | Business Development Strategy of CV Smartkandang Chicken Meat Nugget Processing Startup |
Authors: | Arief, Irma Isnafia Cyrilla, Lucia Pangestu, Bayu Aji |
Issue Date: | 23-Jul-2021 |
Publisher: | IPB University |
Abstract: | CV Smartkandang adalah salah satu perusahaan yang bergerak di bidang
teknologi hasil ternak khususnya produk daging olahan naget ayam. Produk
daging olahan berupa makanan siap saji yaitu naget ayam telah menjadi salah satu
makanan favorit bagi masyarakat Indonesia. Penelitian ini menggunakan business
model canvas (BMC) dan analisis SWOT dalam merumuskan alternatif strategi
pengembangan usaha yang baru untuk diimplementasikan dengan
mengidentifikasi kondisi bisnis dan menganalisis faktor internal berupa kekuatan
dan kelemahan, serta faktor eksternal berupa peluang dan ancaman yang
berpengaruh terhadap perusahaan. Metode penelitian yang digunakan adalah
deskriptif kualitatif. Pengumpulan data dalam penelitian ini menggunakan teknik
forum group discussion (FGD), observasi lapang, dan wawancara mendalam.
Proses identifikasi yang dilakukan terhadap keseluruhan BMC dan analisis
SWOT, menghasilkan alternatif strategi yang mengacu pada perbaikan sistem
manajemen dari operasional hingga pemasaran dan peningkatan value propostion
pada produk. CV Smartkandang is one of the companies engaged in the technology of livestock products, especially processed meat products chicken nugget. Processed meat products in the form of instant food, namely chicken nugget has become a one of favorite food for the Indonesia people. This research uses business model canvas (BMC) and SWOT analysis in formulating alternative new business development strategies to be implemented by identifying business conditions and analyzing internal factors in the form of strengths and weakness, as well as external factors in the form of opportunities and threats that affect the company. The research method used is qualitative description. Data collection in this research uses forum group discussion (FGD) techniques, field observations, and in-depth interviews. The identification process was carried out on the entire BMC and SWOT analysis, resulting in an alternative strategy that refers to improving the management system from operational to marketing and increasing the value proposition the product. |
URI: | http://repository.ipb.ac.id/handle/123456789/107703 |
Appears in Collections: | UT - Technology of Cattle Products |
Files in This Item:
File | Description | Size | Format | |
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Skripsi_Bayu Aji Pangestu_D34170065-signed.pdf Restricted Access | Fullteks | 1.97 MB | Adobe PDF | View/Open |
Skripsi_Bayu Aji Pangestu_abstract.pdf Restricted Access | Abstract | 489.92 kB | Adobe PDF | View/Open |
Skripsi_Bayu Aji Pangestu_BAB 1.pdf Restricted Access | BAB 1 Pendahuluan | 635.9 kB | Adobe PDF | View/Open |
Skripsi_Bayu Aji Pangestu_Bab 2 Kerangka Pemikiran.pdf Restricted Access | BAB 2 Kerangka Pemikiran | 489.91 kB | Adobe PDF | View/Open |
Skripsi_Bayu Aji Pangestu_BAB 3 Metode.pdf Restricted Access | BAB 3 Metode | 545.3 kB | Adobe PDF | View/Open |
Skripsi_Bayu Aji Pangestu_BAB 4 Hasil.pdf Restricted Access | BAB 4 Hasil Pembahasan | 1.1 MB | Adobe PDF | View/Open |
Skripsi_Bayu Aji Pangestu_BAB 5 Kesimpulan.pdf Restricted Access | BAB 5 Kesimpulan | 839.55 kB | Adobe PDF | View/Open |
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