STRATEGI PENGEMBANGAN USAHA TERNAK TIKUS (Rattus norvegicus) DAN MENCIT (Mus musculus) DI FAKULTAS PETERNAKAN IPB

Abstract

This research aimed to formulate development strategies for white rat and mice enterprise. The data were obtained using questionnaire and interview thenthe strategies were analyzedusinginternal factor evaluation (IFE), external factor evaluation(EFE), internal-external matrix(IE), SWOT, and QSPM analysis. IFE analysis showed that the company was in fairly good condition (IFE score: 2.5602) including the managementusing standard operational procedure (SOP) that comprise breeding system, cage hygiene, waste management and marketing. EFE matrix analysis showed that the company could use the opportunity (“high demand” and “cooperation with research institutions and reptiles breeders”) eventhough there was a threat (“high production cost due to increased fuel costs”) (EFE Score: 3.0353). IE matrix showed that therat and mice farmof Aneka Ternak laboratory was in “growth and build” position and the right strategy is intensive or integration strategy. Alternative strategies were formulated using SWOT matrix and its priority was set by QSPM analysis. QSPM analysis showedthatthe prioritystrategyneeded was to establish morepartnershipswithresearch institutionsandreptiles breedersto improve marketing channels (TAS Score: 18.5633).