Browsing Jurnal Manajemen IKM by Author "Hubeis, Musa"
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Analisis Kebijakan Corporate Social Responsibility Berkelanjutan pada Industri Otomotif di PT. Suzuki Indomobil Motor
Samosir, Partogi S. | Hubeis, Aida Vitayala S. | Hubeis, Musa | Sindhuwinata, Gunadi (2010)The Sustainability of Corporate Social Responsibility (CSR) policy in PT. SUZUKI INDOMOBIL SALES have difference performance from stakeholders view. PT. Suzuki Indomobil Motor (PT.SIM) have some sector that should be ... -
Kajian Perilaku Konsumen terhadap Strategi Pemasaran Teh Herbal di Kota Bogor
Herlambang, E. Srivishnu | Hubeis, Musa | Palupi, Nurheni S. (2011)The purpose of this study is to know the general behavior of the consumers of herbal tea in Bogor; In particular aims to: (1) Identify the internal factors that include a consumer culture and the psychological factors that ... -
Kajian Strategi Pemasaran Es Krim Baltic di PT. Balticindo Jayafood Jakarta
Hutagaol, Roslina Erdawati | Hubeis, Musa | Soekarto, Soewarno Tjokro (2010)Ice cream is one of product that are liked by people because has a high nutrition value, made from milk, give priority to taste, price and packing. One of company which had been developing it is PT. Balticindo Jayafood ... -
Pengaruh Mutu Pelayanan dan Kinerja Bank Terhadap Kepuasan Nasabah Bank Danamon Cabang Bogor
Limbong, Lady Octavia | Hubeis, Musa | Syamsun, Muhammad (2010)The key of success of bank management is how the bank can win over the customer heart, and as a financial intermediary. The product, good and services must be given as customer desire and customer needs. Customer is the ... -
Prospek Ekonomi dan Strategi Pengembangan Kapas Rami Sebagai Bahan Baku Alternatif Industri Tekstil Skala Usaha Kecil (Kasus Koppontren Darussalam, Garut - Jawa Barat)
Juhana, Ano | Hubeis, Musa | Pandjaitan, Nora H. (2011)The textile industry has a role in the non-oil export of Indonesia. Cotton is the main raw material of textile and products of textile (TPT) in Indonesia. Ninety-nine percent of the domestic needs of cotton is imported ... -
Strategi Rantai Pasok Sayuran Organik Berbasis Petani di Kecamatan Pangalengan, Kabupaten Bandung
Kipdiyah, Siti | Hubeis, Musa | Suharjo, Budi (2013)Lifesyle sehat dengan slogan "Back to Nature" telah menjadi trend baru masyarakat. Direktorat Pengolahan dan Pemasaran, Departemen Pertanian di Indonesia telah memprakarsai program "Go Organik 201 O" untuk meningkatkan ...