Strategi Pengembangan Agroindustri Sapi Potong Di Sumatera Barat

Abstract

The research aimed to decide the priority of beef catle agroindustry development stategy in West Sumatera. Strategy factors were evaluted using internal and external factors (IE Matrix), SWOT Matrix, adn Fuzzy-Analytical Hierearchy Process (Fuzzy-AHP). Thye research showed that opportunity factors were more dominant that threat factors, and strength factors were higher score that weakness factors. Total score of external and internal matrix indicated that the position of beef catle agroindustry in West Sumatera was in quadrant IV, means that position was growing and buliding. Therefore, the best strategy alternative was intensive strategy or intragetive strategy. Using fuzzy-AHP it was determined that product development and market strategy was the first proiority strategy.