Persepsi dan Sikap Ibu terhadap Klaim Gizi dalam Iklan Susu Formula Lanjutan Anak Usia Prasekolah dan Hubungannya dengan Keputusan Pembelian

Abstract

Not al/ advertisements give correct information, therefore make Melalui the consumer confuse. The aimed of this research were to analyze category ofMerek. advertisement claim, purchasing decision and the relationship of individualtama. characteristics and mother's perception, the relationship of perception and Istomer attitude towards nutritional claim, the relationship of perception and attitude ofamedia nutritional claim on advertisement of formula milk for pre-school children and purchasing decision. There was a positive significant correlation between per ny LL capita income with perception. Perception towards claim positively and ~ervice, significantly correlated with the influenced grade of nutritional claim. In other 'ns and hand, attitude towards claim had a negative significant correlation with the 3 Free influenced grade of nutritional claim. There was a positive significant correlation between altitude towards claim with buying frequency. There was a positive significant correlation between perception and altitude towards claim with the period offormula milk brand usage