| dc.description.abstract | Serang District is a one of four districts of Banten Province which resulted high production of paddy, at the west region of Java Island. This condition must be defended with introduced paddy farming innovation continuously, what submitted trough various of communication channel. The research objectives were: (1) to describe the innovativeness characteristics of paddy farmers, (2) to know the perception of paddy farmers on extension communication channel, (3) to analyze the relationship between the innovativeness characteristics of paddy farmers with their perception about extension communication channels. This research was conducted with the survey methods and observations in the three Serang subdistricts, including Ciruas, Carenang and Tirtayasa. The determination of the sample done in random sampling, with the number of samples of 136 people. The correlation analysis of variables is done through Spearman rank correlation test. Reasearch results were: the innovativeness characteristics of paddy farmers were classified, except on the level of risk, including category bad; perception of farmers about the communication channels was good on the financing aspect, both interpersonal and media; farmer innovativeness characteristics correlated significant | id |
