| dc.description.abstract | Effective communication can influence receiver attitude in order to accept innovation while its effectivity will decline by various factors. This research is design to describe individual characteristics and communication activities, communication barriers of cattle farmer in Ogan Ilir District, to analyze correlation of individual characteristics and communication activity to communication barrier and to analyze correlation between individual characteristics to communication activity of cattle farmer in Ogan Ilir Regency. The results were 1) Cattle farmers individual characteristics generally middle aged, elementary school graduated, low income, less experienced in cattle raising, low cosmopolite and good knowledge of cattle raising. While highest score in communication activity were communication methods, followed by group engagement, communication direction, communication intensity and information seeking respectively, 2) the most communication barrier felt by farmers are attention and friendliness, followed by prejudice, expectation gap and needs gap, 3) Generally, there was significant correlation between individual characteristics to communication barrier for experience, cosmopolite and knowledge level, 4) there was significant correlation between communication activity to communication barriers and 5) generally, there was significant correlation between individual characterstics with communication activity for age, education, income, experience, cosmopolite and knowledge level. Based on the result, it is concluded that there was significant correlation between farmer factor and communication activity to communication barrier in order to improve productivity cattle farmers in Ogan Ilir Regency. | id |
