Browsing Faculty of Mathematics and Natural Sciences by Subject "Micro Saving"
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Segmentasi Nasabah Tabungan Mikro Berdasarkan Recency, Frequency, Dan Monetary : Kasus Bank Bri
(2011)This study aims to determine bank’s segmentation based on recency, frequency and monetary (RFM), to analyze the correspondence between customers’ segment and their demographic profile, and to determine marketing strategy ...