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Pengaruh Persepsi dan Preferensi Konsumen terhadap Keputusan Pembelian Hunian Green Product
(JURNAL MANAJEMEN DAN ORGANISASI, Departemen Manajemen, Fakultas Ekonomi dan Manajemen, Institut Pertanian Bogor, 2015-04)
The purposes of this study are: 7) to identify foctors that influence consumer perceptions on green product purchase decisions; 2) to identify factors affecting consumer preferences of green product purchose decision; 3) ...