Browsing by Subject "importance"

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Analisis Proses Keputusan Pembelian dan Kepuasan Konsumen Terhadap Beras (Studi Kasus di Kecamatan Mulyorejo, Surabaya, Jawa Timur)

Nurmalina, Rita | Astuti, Endang Pudji (2011)

The aims of this research are analyzing the decision – making process and consumer satisfaction in three social classes (low, middle, and top). Sampling method is using a convenience sampling. Data in this research are ...
The Need of Physical Improvement of Online Marketing: The Case of Agribusiness e-Commerce in Indonesia

Maman, Ujang | NataI, Abuddin | Mukri, Rusdiono | Nindyantoro | Hendra, Faisal | Zirmansyah (2023)

By the development of agribusiness e-commerce, the physical contact between seller and buyer is decreasing or even disappearing. The question in this context is whether the tangibility dimension is still needed or – at ...
Upaya Peningkatan Kepuasan Pelanggan Bibit Cabai Merah Keriting terhadap Kualitas Pelayanan di Tanah Muda Jaya Sukabumi

Kurniawan, Vajri | Sehabudin, Ujang (2025)

Tanah Muda Jaya merupakan perusahaan pembibitan hortikultura yang memasarkan bibit cabai merah keriting sebagai salah satu produk unggulan. Meskipun penjualan mengalami peningkatan, ditemukan permasalahan pelayanan seperti ...