Browsing by Subject "entertainment"

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Faktor Nilai Iklan Video Online, Sikap, Minat, dan Perilaku Menonton pada Situs Streaming YouTube

Ramadhani, Suci | Suroso, Arif Imam | Ratono, Joko (2020)

Pergeseran perilaku menonton konsumen memberi dampak perubahan strategi pemasaran dalam dunia bisnis dari media televisi ke media online. Salah satu iklan internet paling popular saat ini adalah iklan video online. YouTube ...
The Impact of Storytelling Marketing on Purchase Intention: A Study of Maiimi

Inanka, Adigna Puteri | Abdullah, Asaduddin | Jahroh, Siti (2025)

Storytelling marketing has become a powerful strategy for building emotional connections with consumers in the digital era. This study aims to identify respondents’ perceptions of Maiimi’s TikTok storytelling marketing, ...